Minangkabau Oral Tradition Performer and Social Media Usage

Abstract

Speakers of oral tradition are one of the determinants of the continuation of the tradition in the community. At present various aspects of people's lives cannot be separated from the internet and social media. Then what about the speakers of the oral tradition? Can they bring oral traditions to exist and be enjoyed by society in this era? For this reason, this paper will explain various forms of social media use by speakers related to the expertise of their oral traditions. The object of research is Minangkabau oral tradition and three speakers on social media Instagram and youtube which have indeed been active and exist on both social media. The research method used is qualitative with data collection techniques in the form of observations on social media and interviews with some speakers of oral traditions. Based on the research, the speakers use social media is not currently aimed to bring oral traditions to be enjoyed by the people who use social media. This means that the presence of the internet, multimedia, and social media technology has not become a means of strengthening and inheriting oral traditions in the Minangkabau.

The Existence of Bagurau Tradition on Instagram

“…Related to the use of social media and its relation to oral tradition or folklore, researchers who have discussed it include Hidayat [14] with a study of the transfer of media kaba, Bahren [15] with a creative industry based on socio-cultural fields in West Sumatra, Meigalia [16] [ 17] with attention to social media and its use of Minangkabau oral literature, and Polk [18] who discussed the practice of online digital storytelling. Meanwhile, various forms of Instagram social media users have also been a concern for some researchers.…”