Minat Beli Berdasarkan Creative Promotion dan Inovasi Produk

Ramdani, Selvia; Danial, R. Deni Muhammad; Norisanti, Nor

doi:10.31539/budgeting.v2i2.1755

Cited by 3 publications

(3 citation statements)

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“…Partially and simultaneously, the variables price, innovation and creativity have a significant effect on buying interest in MSMEs (Putra, 2022). Creative promotion and product innovation jointly have a positive and significant effect on consumer buying interest (Ramdani, Danial, & Norisanti, 2021).…”

Section: Buying/purchase Interestmentioning

confidence: 99%

EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

Awa,

Palahudin

2023

JVS

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Indonesia is a country with a large number of micro, small and medium enterprises (MSMEs) sectors. MSMEs must apply creativity and innovation in order to face increasingly competitive levels of business competition. Understanding and awareness of the importance of creativity and innovation among MSMEs is still low. Understanding the differences between creativity and innovation is still felt to be ambiguous and wrong. The application of the concepts of creativity and innovation is still considered unimportant, considering that many business people want to succeed in their business instantly, without thinking too much, which can drain their mind and energy. The research explores the differences between creativity and innovation, the concept of the importance of creativity and innovation in MSMEs, and the results of research on the importance of creativity and innovation in MSMEs comprehensively examine these things as has never been done before. The aim of the research is to explore the importance of creativity and innovation in MSMEs. The method used is library research, using critical analysis techniques. The results of research exploring the importance of creativity and innovation in MSMEs show that there are 14 differences between creativity and innovation. The importance of creativity and innovation is: (1) creativity and innovation have been accepted in the fields of business/business and management, and can only be achieved through creative and innovative solutions; (2) creativity and innovation in business are two things that business people need to have and develop for success; and (3) creativity and innovation are so important in the business world, that it is necessary to optimize creative and innovative abilities and ideas. Research studies on the importance of creativity and innovation in MSMEs include: the importance of creativity and innovation, the role of creativity and innovation, the impact of creativity and innovation, and the influence of creativity and innovation. The research on the importance of creativity and innovation examines the following 12 things: (1) entrepreneurship (ability, competence, intention, spirit and entrepreneurial mindset); (2) business success/success; (3) continuity/sustainability of business; (4) business development/progress; (5) increasing competitiveness/competitive advantage; (6) buying interest; (7) purchasing decisions; (8) increasing consumer purchasing power; (9) consumer satisfaction; (10) increasing the value of products/services; (11) increase in sales volume/income turnover; and (12) business/marketing performance.

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Section: Buying/purchase Interestmentioning

confidence: 99%

EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

Awa,

Palahudin

2023

JVS

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“…Kualitas barang-barang manufaktur biasanya hampir identik dengan barang-barang lainnya. Karena keadaan ini, rencana pemasaran yang kuat dan perubahan produk diperlukan untuk membuat produk lebih menarik (Ramdani et al, 2021).…”

Section: Pendahuluanunclassified

Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang

Liananda,

Siti Komariah Hildayanti,

Mohammad Kurniawan

2024

jemsi

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This study aims to determine the influence of word of mouth and product innovation on the buying interest of Tetra Coffee Palembang consumers. This research method is a descriptive method with a quantitative research approach. The sampling technique in this study uses the probability sampling method with a simple random sampling approach. Determination of the number of samples using the Lemeshow formula obtained the minimum number of samples needed in this study was 96 respondents. Data analysis using data quality tests, classical assumption tests, and multiple linear regression analysis. The result of this study is that word of mouth (X1) has a positive and significant effect on consumer buying interest (Y) at Tetra Coffee Palembang. Product innovation (X2) has a positive and significant effect on consumer buying interest (Y) at Tetra Coffee Palembang. Word of mouth (X1) and product innovation (X2) have a positive and significant effect on consumer buying interest (Y) at Tetra Coffee Palembang. Based on the results of the variables X1 and X2 together there is a Y in RSquare of 0.870, this means that the influence of the variables word of mouth (X1) and product innovation (X2) together on and buying interest (Y) is 87%. The remaining 13% was influenced by variables other than the variables studied.

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“…3. Establishing brands: It means that the brand presents a clear representation of something, it is not enough to present products with impressive signs that attract the attention of the customer, rather, the brand should include an application of the values adopted by the customer, who prefers that the brand's values match his personal values [23]. The mark should not cause customers to turn away from the company, as it is assumed that the mark silently and implicitly expresses the company in terms of future product mix, marketing directions towards relationships and deals, and a strategy to respond to urgent market requirements [24].…”

Section: Communication Symmetrymentioning

confidence: 99%

Effect of Content Marketing on Industrial Segmentation: An Applied Study in Iraqi Telecommunication and Public Company

Jassim

2023

JPIE

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The research aims to clarify the importance of content marketing for company and know the extent of its effect on industrial segmentation for company's markets, according to the applied research curriculum in Iraqi Telecommunication and Public Company. Research samples was identified according to the intentional method are (102) managers, whose reply on a questionnaire and their answers must to analyzed statistically. Research conclusions that were most prominent of which is that content marketing has a link and an impact at industrial segmentation, and to the most prominent recommendations, company should be concerned with content marketing that included: promotional content, communication symmetry, establishing brands, and updating trends, and considers it a guide and mentor for operations of industrial retail for the markets in which it operates.

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Minat Beli Berdasarkan Creative Promotion dan Inovasi Produk

Cited by 3 publications

References 0 publications

EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

EXPLORE THE IMPORTANCE OF CREATIVITY AND INNOVATION IN MICRO, SMALL AND MEDIUM ENTERPRISES (MSMEs)

Pengaruh Word of Mouth dan Product Innovation Terhadap Minat Beli Konsumen Tetra Coffee Palembang

Effect of Content Marketing on Industrial Segmentation: An Applied Study in Iraqi Telecommunication and Public Company

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