“…BI is also characterised as a non-financial measurement tool, which supports a firm by using multi-dimensional and unstructured data (Gao andXu, 2009, Chaudhuri et al, 2011). This data could include pictures (Anwar et al, 2012), online product reviews (Chung and Tseng, 2012), blog entries (Chau and Xu, 2012), search portals (Roussinov and Chau, 2008), customer behaviour (Hsieh, 2011), market survey reports, project status reports, meeting records, customer complaints, e-mails, patent application sheets and competitor advertisements, all recorded in documents (Tseng and Chou, 2006). BI's characteristics for a financial measurement system include transaction data, (Ramakrishnan et al, 2012), fraudulent financial data, authentic data, bank status data, or interbank payment data (Hu et al, 2012), which provides the players involved, such as executives, managers, business analysts and others in a firm (Popovič et al, 2014) with adequate information for decision-making.…”