Proceedings of the 22nd ACM International Conference on Multimedia 2014
DOI: 10.1145/2647868.2654920
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Mining Cross-network Association for YouTube Video Promotion

Abstract: We introduce a novel cross-network collaborative problem in this work: given YouTube videos, to find optimal Twitter followees that can maximize the video promotion on Twitter. Since YouTube videos and Twitter followees distribute on heterogeneous spaces, we present a cross-network association-based solution framework. Three stages are addressed: (1) heterogeneous topic modeling, where YouTube videos and Twitter followees are modeled in topic level; (2) cross-network topic association, where the overlapped use… Show more

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Cited by 43 publications
(15 citation statements)
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“…When we look through existing multi-modal models in terms of the association knowledge, one group of methods follow a user-centric way, which focuses on cross-modal information of overlapped users. A straight forward solution is to treat cross-modal association as a linear transfer problem, and pursue an explicit transfer matrix based on regression [156]- [158]. The objective function for this type of models can be expressed as follows:…”
Section: )mentioning
confidence: 99%
“…When we look through existing multi-modal models in terms of the association knowledge, one group of methods follow a user-centric way, which focuses on cross-modal information of overlapped users. A straight forward solution is to treat cross-modal association as a linear transfer problem, and pursue an explicit transfer matrix based on regression [156]- [158]. The objective function for this type of models can be expressed as follows:…”
Section: )mentioning
confidence: 99%
“…Immersive recommendation is a generalization of the prior work on cross-platform recommendation, where user data in one platform is used to improve recommendations on another platform. For example, prior work used social media records to recommend Pin-terest boards [49], Youtube videos [46], and ebooks [39], or aggregated the user profile across different platforms to streamline the on-boarding process on a new platform [3]. However, whereas most prior studies focused on using specific data sources to improve the cold-start recommendations for a specific application, in immersive recommendation, we developed techniques that are able to simultaneously profile multi-context data and improve recommendations in multiple applications beyond the cold-start phase and throughout a user's lifetime as the interests change.…”
Section: Related Workmentioning
confidence: 99%
“…Cross network analysis aims to merge social signals from different network to increase online social media platform engagement. For example, in [10], Yan et al proposed to identify the best Twitter accounts to promote YouTube videos, by mining the associations between topics learning from user tweets and their favorite YouTube videos. User modeling is the foundation of personalized services, such as personalized recommendation, search engine reranking and advertisements targeting.…”
Section: Related Workmentioning
confidence: 99%