1975
DOI: 10.1515/abpr.1975.1.3.219
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‘Minority’ Publishing in South Africa

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1976
1976
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Cited by 6 publications
(2 citation statements)
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“…Brand image can be defined as the total information that consumers acquire about that brand (from experiences, things they heard, advertisements, packaging, services, etc.) changed by selective perception, previous beliefs, social norms, and forgetting (Randall, 2005). It can be connoted that brand image is formed in the mind of consumers as a result of perception and comments of people and marketing activities about the brand.…”
Section: 1) Gastronomy Brand Imagementioning
confidence: 99%
“…Brand image can be defined as the total information that consumers acquire about that brand (from experiences, things they heard, advertisements, packaging, services, etc.) changed by selective perception, previous beliefs, social norms, and forgetting (Randall, 2005). It can be connoted that brand image is formed in the mind of consumers as a result of perception and comments of people and marketing activities about the brand.…”
Section: 1) Gastronomy Brand Imagementioning
confidence: 99%
“…6 Ravan Press, the Publishing venture which I helped to found in 1972, barely survived its first five years. 6 Ravan Press, the Publishing venture which I helped to found in 1972, barely survived its first five years.…”
mentioning
confidence: 99%