Öz: Dünya çapında ulaşım ve bilişim teknolojilerindeki gelişmeler birçok sektörle birlikte turizm sektörünü de etkilemiştir. Bu gelişmeler turistlere kendi turlarını organize edebilme imkânı vermekle birlikte tur esnasında kullanma açısından da çeşitli avantajlar sağlamaktadır. Bu avantajlar sayesinde bireyler tatillerini tek başına planlamakta ve yalnız seyahat etmektedir. Yalnız seyahat kavramı, yalnız bir kişi tarafından yapılan seyahatleri kapsamaktadır. Yalnız seyahat eden turistler, son yıllarda büyük bir ilerleme kaydederek gelişmekte olan ülkeleri ziyaret etme, macera, rahatlama ve yeni kişiler tanıma eğilimindedirler. Bununla birlikte, kişisel gelişim ve benzersiz deneyimler, yalnız seyahat kavramının önemli yönlerini oluşturmaktadır. Turistler yalnız seyahat edebildikleri gibi seyahatleri sırasında bir gruba dâhil olabilmektedirler. Bireyleri yalnız seyahat etmeye yönlendiren bazı içsel ve dışsal motivasyon kaynakları vardır. Bu seyahatler esnasında bireyler çeşitler deneyimler yaşamaktadır. Bu bağlamda, çalışmanın temel amacı Z kuşağında yer alan yalnız seyahat eden turistlerin seyahat motivasyonu ve deneyimini incelemektir. Çalışma nitel yöntem ile desenlenmiş olup yarı yapılandırılmış görüşme tekniği kullanılmıştır. Araştırmanın örneklemini Z kuşağında yalnız seyahat eden 10 turist oluşturmaktadır. Elde edilen görüşme verileri, MAXQDA 2018 programında analiz edilmiştir. Bulgulara göre, Z kuşağı turistleri yalnız seyahate çıkma motivasyonlarını; yeni yerler görme, yeni insanlarla tanışma, macera arayışı, özgürlük hissi, öğrenme olarak belirtmişlerdir. Bununla birlikte yalnız seyahat ettiği için kendilerine güveninin arttığını ve yalnız gerçekleştirdikleri seyahatlerinde çoğunlukla olumlu deneyim yaşadıklarını belirtmişlerdir.

Gastro-cultural tours, which are prevalent as part of today’s experience-based travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and cultural identity through the local tastes of the regions by promising distinct stories and experiences to travelers. Regions with gastronomic affluence arouse gastro tourists’ interest with their cultural and tourist attractions. One of the critical factors contributing to the awareness of visitors towards a particular destination is the creation of a gastronomy brand image in their minds. A region with a gastronomy brand can also affect the emotional value tourists attribute to the region. From different perspectives, this cuisine-based brand image appears to have the potential to influence tourists' satisfaction with the tour. The Southeastern Anatolia Region, one of Turkey's most prominent culinary centers, is a diverse region with both indigenous gastronomic value and deep-rooted cultural history. From this point of view, the effects of gastronomy brand image on perceived emotional value and tour satisfaction of tourists taking part in gastro-cultural tours were examined in this study. According to the data obtained from the participants, gastronomy brand image has a significant effect on tour satisfaction and the perceived emotional value of the tourists.

Today's digital revolution affects museums both directly and indirectly in many ways. One of these effects is comments made by individuals visiting museums online. Accordingly, the purpose of this study is to examine the comments on gastronomy museums on the TripAdvisor website. The obtained comments were analyzed with the qualitative analysis method in Nvivo 11 program. The comments were collected under 6 main themes and 46 codes. According to the research findings, the most comments are under the Aesthetics theme, while the least number of comments are under the Employees theme. The theme of Aesthetics, which symbolizes the physical structure of gastronomy museums, is very important for visitors, followed by Escape Experience, Education, Negative Comments, Historical Reminders and Employees.

Being one of the alternative tourism models, community-based tourism is one of the strategies focusing on the society, aiming to benefit the local people more from tourism activities and supporting the control by local communities. In the community-based tourism model, several aspects such as the participation of local people in tourism planning and management within the region, bottom-up planning, supporting local entrepreneurship and qualifying the tourism activities in the region with a sustainable approach are highly important. In recent years, along with the increase in tourism demand in Burdur and Isparta region, travel agencies started to consider this region as a common destination and accordingly, arranged tour programs. In this regard, interviews were conducted with 16 participants in tourism related tasks and studies in order to determine the management and planning studies in tourism development and to present prominent tourism activities in Burdur and Isparta region. The results of the interviews were evaluated with descriptive analysis and content analysis, and the data were analyzed with MAXQDA 2018 software program. Consequently, the study examines the relationships between destination management and communitybased tourism themes. In particular, it was determined that employment and local investments would increase with the development of tourism activities in the region. Thus, economic strengthening of the region will be ensured. In addition, the results of prioritizing local entrepreneurship and supporting local entrepreneurship have been achieved in the investments to be made in the tourism sector in the region. In order to prevent the negative effects of tourism activities on the natural environment in the region, the importance of sustainable destination management is emphasized through planning and management studies.

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