“…Gender discrimination in India is a significant issue, and has been a consistent source of concern for policy makers and academics (Sen, 1992;World Bank, 2001;Duflo, 2005;World Bank, 2006). A large literature in economics, sociology and anthropology has explored the underlying causes of discrimination against women in India, highlighting the dowry system, low levels of female education, and other socioeconomic factors as central factors (Rosenzweig and Shultz, 1982;Agnihotri, 2000;Agnihotri et al, 2002;Murthi et al, 1995;Rahman and Rao, 2004;Qian, 2006). Changing these underlying factors is difficult; introducing television, or reducing any barriers to its spread, may be less so.…”