Mission: Impossible? On Empirical-Normative Collaboration in Ethical Reasoning

Schleidgen, Sebastian; Jungert, Michael; Bauer, Robert H.

doi:10.1007/s10677-009-9179-1

Cited by 5 publications

(4 citation statements)

References 24 publications

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“…While a number of marketing ethics studies adopt either of the above approaches, Schleidgen et al (2010) suggest a collaboration between normative and positive approaches, known as a symbiotic approach (Weaver and Trevino, 1994). The symbiotic approach allows both previous approaches to interact, a positive approach collects and evaluates factual phenomenon and the normative approach provides principles to evaluate the phenomenon.…”

Section: Literature Reviewmentioning

confidence: 99%

Public evaluation of the ethics of tobacco marketing in Indonesia: symbiotic ethical approach

Tjandra

Aroean

Prabandari

2020

QMR

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Purpose This study aims to explore the public evaluation of the ethics of marketing tobacco in Indonesia through the theoretical lens of normative ethics. Design/methodology/approach The present study adopted a symbiotic ethical approach, which combined normative and positive ethical approaches. The data was collected in Yogyakarta, Indonesia, from 6 focus groups and 30 photo-elicitation interviews with a total of 71 participants. Findings Five main themes have been identified as follows: product-related, authority-related, economic-related, vulnerable-party-related and firm-behaviour-related themes. The findings reveal a profound picture of the hopes, arguments and dilemmas surrounding the five main themes, which highlight the issues of harmfulness, lenient regulation, economic reliance, vulnerability and aggressiveness. Research limitations/implications The thematic analysis has identified six main themes, namely, the economic contribution of the tobacco industry, the harmful nature of tobacco products, tobacco marketing targeting vulnerable groups, covering the danger of smoking, intention and integrity of tobacco marketers and infringement of the law and social norms. Adopting the theoretical lens of utilitarianism, deontology, contractarianism and virtue ethics, the analysis illustrates that most participants believed that tobacco marketing practices in Indonesia are unethical. Social implications The findings of the study were disseminated in a public engagement event to stakeholders in Yogyakarta. The findings influenced the development of no-smoking area monitoring instruments and the introduction of “free from tobacco advertisement in the no-smoking area” policy in Sleman Regency, Yogyakarta. Originality/value Indonesia, with its lenient regulatory environment, provides a unique setting for investigating public evaluation of the ethics of tobacco marketing. This is one of the first studies that investigates public evaluation of tobacco marketing ethics in Indonesia through the theoretical lens of utilitarianism, deontology, virtue ethics and contractarianism.

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Section: Literature Reviewmentioning

confidence: 99%

Public evaluation of the ethics of tobacco marketing in Indonesia: symbiotic ethical approach

Tjandra

Aroean

Prabandari

2020

QMR

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“…A common, although erroneous, assumption is that because a subject matter requires philosophical analysis, empirical evidence, for example, the work of clinical investigators, sociologists, and anthropologists, is not important. Good ethics begins with good facts, although the extent that empirical work should be used to inform an analysis of ethical issues is a matter of debate among philosophers (20;24) and other researchers (25). Answering practical ethical questions, such as the ones raised by HTA, requires both philosophical and nonphilosophical reasoning; however, exactly how the answers to nonphilosophical questions are to be woven into answering ethical questions is part of ethical reasoning and, thus, falls within the domain of moral philosophy (2).…”

Section: Steps Forwardmentioning

confidence: 99%

Improving ethics analysis in health technology assessment

Duthie¹,

Bond

2011

Int J Technol Assess Health Care

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“…Such views have found their way into ethical discourses, creating new methodological difficulties emerging from a neuroscientific naturalism that materializes in the structure of neuroethical arguments that, more often than not, rely effusively on empirical evidence. While there is much debate over the 'is-ought divide' in empirically informed ethics in general [7], the underlying structure of neuroethical arguments in particular remains elusive.…”

Section: Introductionmentioning

confidence: 99%

“…This holds both in principle, i.e., according to normative ethical theories, and in concrete settings of applied ethics. In this regard, Guy Kahane emphasizes the difference between an investigation into underlying psychological and neural mechanisms that may account for moral 7 Many 'traditional' contemporary moral philosophers endorse one form or another of non-naturalistic moral realism (most prominently Derek Parfit, Tim Scanlon, and Thomas Nagel). On the other hand, proponents of naturalistic neuroethics are mostly either neuroscientists, like Sam Harris, who endorses a naturalistic form of moral realism, or neurophilosophers-some of whom hold opposing metaethical views, such as Jesse Prinz's non-cognitivism and Patricia Churchland's naturalistic moral realism.…”

Section: Introductionmentioning

confidence: 99%

A fallacious jar? The peculiar relation between descriptive premises and normative conclusions in neuroethics

Wagner

Northoff

2015

Theor Med Bioeth

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Ethical questions have traditionally been approached through conceptual analysis. Inspired by the rapid advance of modern brain imaging techniques, however, some ethical questions appear in a new light. For example, hotly debated trolley dilemmas have recently been studied by psychologists and neuroscientists alike, arguing that their findings can support or debunk moral intuitions that underlie those dilemmas. Resulting from the wedding of philosophy and neuroscience, neuroethics has emerged as a novel interdisciplinary field that aims at drawing conclusive relationships between neuroscientific observations and normative ethics. A major goal of neuroethics is to derive normative ethical conclusions from the investigation of neural and psychological mechanisms underlying ethical theories, as well as moral judgments and intuitions. The focus of this article is to shed light on the structure and functioning of neuroethical arguments of this sort, and to reveal particular methodological challenges that lie concealed therein. We discuss the methodological problem of how one can--or, as the case may be, cannot--validly infer normative conclusions from neuroscientific observations. Moreover, we raise the issue of how preexisting normative ethical convictions threaten to invalidate the interpretation of neuroscientific data, and thus arrive at question-begging conclusions. Nonetheless, this is not to deny that current neuroethics rightly presumes that moral considerations about actual human lives demand empirically substantiated answers. Therefore, in conclusion, we offer some preliminary reflections on how the discussed methodological challenges can be met.

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Mission: Impossible? On Empirical-Normative Collaboration in Ethical Reasoning

Cited by 5 publications

References 24 publications

Public evaluation of the ethics of tobacco marketing in Indonesia: symbiotic ethical approach

Public evaluation of the ethics of tobacco marketing in Indonesia: symbiotic ethical approach

Improving ethics analysis in health technology assessment

A fallacious jar? The peculiar relation between descriptive premises and normative conclusions in neuroethics

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