“…Originating, developing, and extending theories of the family business have been the underlying rationale of many articles published since the first F-PEC article (e.g., Chrisman, Chua, & Litz, 2003). Owing to the heterogeneity of family firms, both across and within countries and contexts (Chua et al, 2012; Reilly & Jones, 2017; Rondi, De Massis, & Kotlar, in press), a single family business theory has not emerged thus far. What we see are theories addressing phenomena from within the family business realm, to our knowledge the concept of socioemotional wealth (Gómez-Mejía, Haynes, Núñez-Nickel, Jacobson, & Moyano-Fuentes, 2007) and its cousins such as emotional value (Astrachan & Jaskiewicz, 2008; Zellweger & Astrachan, 2008) are a step toward a theory of family businesses.…”