“…In family firms, values have a powerful impact because value orientations arise from family history and provide the foundation for a longstanding family identity, which is transferred from generation to generation (Fletcher, Melin, & Gimeno, 2012;Pötschke, 2018;Rau et al, 2019;Sorenson, 2014). Because family members often hold important positions in the firm, they act as cultural role models who translate the family's values into organisational values (Ling, Simsek, Lubatkin, & Veiga, 2008;O'Reilly, Caldwell, Chatman, & Doerr, 2014;Vallejo, 2009); in this way, their value orientations can have a significant impact on the business for generations (Duh, Belak, & Milfelner, 2010;Parada & Dawson, 2017;Sorenson, 2013;Zwack, Kraiczny, von Schlippe, & Hack, 2016).…”