“…For example, within media representations of substance use, discourses of unemployment, welfare dependency and criminality overlap to marginalise substance users in ways that deprioritise the structural determinants (e.g. poverty, inequalities) of their experiences (Boyd, 2002;Hartman, 2005;Harvey, 2007;Monaghan & Yeomans, 2016;Ramen, 2008;Schwiter, 2013;Steinberg & Johnson, 2003;Taylor, 2008;van den Bom et al, 2018;Wincup & Monaghan, 2016). Such framing helps shape collective perceptions that contribute to a lack of understanding and empathy, drive policy responses and neo-liberal thinking around substance use that prioritise individual choice and responsibility (van den Bom et al, 2018;Forsyth, 2001;Hartman and Golub, 1999;Harvey, 2007;Lancaster et al, 2011;Schwiter, 2013;Smith & Anderson, 2017;Taylor, 2008;Wincup & Monaghan, 2016).…”