Mobile application market: A developer’s perspective

Holzer, Adrian; Ondruš, Ján

doi:10.1016/j.tele.2010.05.006

Cited by 187 publications

(95 citation statements)

References 18 publications

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“…By doing so, several revenue models and recurrent elements of the business models could be identified. Based on that, guidelines to define an optimal business model for a mobile application were formulated as an extension on existing work [15].…”

Section: Methodology and Use Casesmentioning

confidence: 99%

“…But only little work clarifies how to develop a sustainable business and revenue model as an application developer. In the -on application developers focused -research, [4] and [15] present a clear overview of the major actors on the mobile application market. They also focus on the future trends and possible future implications which they counter by proposing some guidelines for application developers.…”

Section: Introductionmentioning

confidence: 99%

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Business models for the mobile application market from a developer's viewpoint

Vannieuwenborg

Mainil

Verbrugge

et al. 2012

2012 16th International Conference on Intelligence in Next Generation Networks

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Abstract-Attracted by impressive cash flows and success stories, mobile application developers are trying to penetrate the mobile application market more than ever. Despite this increasing interest, the market configuration is certainly not always clear, let alone how to formulate an optimal business and revenue model from a developer's or provider's viewpoint. Based on case study research, we identified business model characteristics and several revenue models for a mobile application provider. In addition to existing literature on business models, this paper describes two main value network configurations for offering mobile applications: 1) All-in-one mobile application provider, and 2) Outsourcing mobile application provider. Further, we focus on the business model elements of an application developer which can be subdivided in recurrent elements (e.g.: cost structure, key partners, resources, key activities, promotion channels, customer relationships and revenue streams) or unique elements (value proposition and customer segments). This actor specific research allows us to 1) develop a decision chart and 2) to extend existing guidelines in order to determine the most optimal revenue model for a mobile application. The tool and the insights can help new developers to set up their business model or existing mobile application providers to evaluate their current one.

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Section: Methodology and Use Casesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Business models for the mobile application market from a developer's viewpoint

Vannieuwenborg

Mainil

Verbrugge

et al. 2012

2012 16th International Conference on Intelligence in Next Generation Networks

View full text Add to dashboard Cite

show abstract

“…Another example is the introduction of Apple's iPhone in 2007, that caused a complete restructuring of the mobile phone ecosystem, including major shifts in both horizontal and vertical markets (e.g. mobile network operators, mobile phone manufacturers and mobile application developers) [35]. Radical innovations also come with a new set of core design concepts and principles (i.e.…”

Section: A Defining Innovationmentioning

confidence: 99%

An evolutionary economics approach to ecosystem dynamics

Blijleven

Angeren

Jansen

et al. 2013

2013 7th IEEE International Conference on Digital Ecosystems and Technologies (DEST)

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Abstract-Biology and evolution lie at the heart of the ecosystem metaphor that is recurrently applied in the digital era. Although the evolution and analogy with evolutionary biology is acknowledged within the research domains of business ecosystems and digital ecosystems, several key definitions and self-organizing properties of ecosystems have not been fully explored. In addition, the diffusion process of radical innovations altering the structure of an ecosystem remains elusive. This paper addresses this deficiency through a cross-fertilization of multiple research domains, by introducing evolutionary economics concepts based on insights from biology. The research synthesis presented serves for the introduction of a novel perspective on ecosystem analysis. Practitioners will gain insight in how to apply concepts from evolutionary economics when determining their position in an ecosystem. Trade-offs can then be considered and balanced to positively impact firm performance as well as the ecosystem in which the firm operates.

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“…A key factor for a successful content provisioning platform is creating a positive feedback loop between content providers and consumers [9]. Content determines the value of the platform.…”

Section: Success Factors For the Mobile Application Storementioning

confidence: 99%

Mobile application stores: success factors, existing approaches, and future developments

Cuadrado

Dueñas

2012

IEEE Commun. Mag.

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The mobile user experience has been significantly altered with the arrival of mobile broadband widespread deployments, massive improvements in available smartphones, and a shift in user habits toward a more participative, communicative role. In this context, mobile application stores have revolutionized software and content delivery. These stores focus on the applications, building around them an ecosystem of developers and consumers. The store greatly lessens the barrier between these agents, providing significant benefits to both developers and consumers. In this article we analyze this phenomenon, describing its originating factors and fundamental characteristics. We also perform a more detailed study on the two most successful application stores, identifying different approaches to implementing the model.

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Mobile application market: A developer’s perspective

Cited by 187 publications

References 18 publications

Business models for the mobile application market from a developer's viewpoint

Business models for the mobile application market from a developer's viewpoint

An evolutionary economics approach to ecosystem dynamics

Mobile application stores: success factors, existing approaches, and future developments

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