Mobile Augmented Reality Elements and Social Media Usage on Smart Tourism in Penang: Malaysian

Abstract

This study is important after the COVID-19 pandemic and the great loss that occurred to the tourism sector in Malaysia in general and in particular in Penang, which is one of the most crowded tourist areas with hotels and is considered a major destination for tourists coming to Malaysia. This study is to provide an explanation of the current situation. Moreover, the study key contributions are these variables in the study that can affect the smart tourism with these elements mobile augmented reality elements and social media usage. Moreover, while adding to the body of knowledge, this research has practical and educational consequences for all travel agencies, potential customers, government officials, and the long-term sustainability of smart tourism. The research also attempted to emphasize the need of smart tourism adoption. Services that are smart tourism is a community service that provides visitors and the rest of the world with smart services, such as tourism and smart travel. In smart services tourism, this service will benefit tourism stakeholders as well as tourist attractions. Services highlighted are smart tourism online interactive, content display information such as list of tours in register culinary, handicrafts smart services tourism, performing arts area, tourist villages, and supporting other tours are interactive and informative ICT-based services in the form of smart tourism online interactive, and content display information (tariffs, pricing, hours of operation, contact person, and rating visitor).

QR Code Use and Identification Problems in Tourism

“…Penang is an important tourist destination in Malaysia. The most important contribution of the research presented in the article (Abumandil et al 2022) is the exploration of the variables that can play a role in the development of smart tourism, with particular regard to mobile augmented reality applications and the use of social media. The study not only expands knowledge from a theoretical point of view, but also has practical and educational implications for travel agencies, potential customers, government officials and the long-term sustainability of smart tourism.…”

The Adoption of Mobile Augmented Reality in Tourism Industry: Effects on Customer Engagement, Intention to Use and Usage Behaviour

“…Information content on tourism site which runs in a good information flow such as started from introduction of the site to giving more specific details on the sites, and pre-booking or purchase details have improved the ease of use by the customers (Do et al, 2020;Mustapha et al, 2021). Through AR, valuable information on the tourist spots and excursions makes the technology easy to be used and user-friendly for tourists (Abumandil et al, 2022). Hence, we formulate the below hypothesis: H6: Information content has a direct positive effect on PEOU.…”

Factors affecting domestic tourists’ repeat purchase intention towards accommodation in Malaysia

“…Around RM 86.10 billion was accumulated from tourist receipts for 26.10 million from inter-state tourism in 2019. Moreover, 4.33 million tourists visited, and industry earnings were reduced to RM 12.7 billion when counting tourist receipts in 2021 ( Abumandil et al, 2022 ). The novel coronavirus strain has substantially impacted tourism and travel behavior ( Farzanegan et al, 2021 ).…”