Virtual Reality (VR) and Augmented Reality (AR) are among the new innovations that provide digital marketing platforms with immersive services for Companies.. While several VR/AR applications have been built to reveal details on digital marketing pages, they still lack of comprehensive models which taking into consideration the elements of informal marketing experience in the development of such applications. This study contributes a conceptual model to serve as guidelines for developing a augmented reality that considers an foundations informal learning component in business. This paper provides a thorough overview of new augmented reality (Ar) and virtual reality (VR) technology in ten critical areas where the application of augmented reality and virtual reality is growing at present. The aim of this research is to highlight how the consumer experience in digital marketing is changed and enriched by augmented reality and virtual reality. The authors present the subject of augmented reality and virtual reality briefly. They further describe the technological and hardware technology needed to incorporate a framework of augmented reality and virtual reality and the various types of displays needed to enhance the user interface. Also briefly mentioned is the rise of AR in markets. The implementations of AR are discussed in the three parts of the article. The use of augmented reality and virtual reality as a component of television and gaming is illustrated in multiplayer gaming, electronic games, broadcasting, and immersive films. Manufacturing, beauty industry, healthcare, planning to business, transformation marketing and fight against COVID-19 crisis. This study contributes a conceptual model to serve as guidelines for developing a augmented reality that considers an foundations informal learning component in business.

This study is important after the COVID-19 pandemic and the great loss that occurred to the tourism sector in Malaysia in general and in particular in Penang, which is one of the most crowded tourist areas with hotels and is considered a major destination for tourists coming to Malaysia. This study is to provide an explanation of the current situation. Moreover, the study key contributions are these variables in the study that can affect the smart tourism with these elements mobile augmented reality elements and social media usage. Moreover, while adding to the body of knowledge, this research has practical and educational consequences for all travel agencies, potential customers, government officials, and the long-term sustainability of smart tourism. The research also attempted to emphasize the need of smart tourism adoption. Services that are smart tourism is a community service that provides visitors and the rest of the world with smart services, such as tourism and smart travel. In smart services tourism, this service will benefit tourism stakeholders as well as tourist attractions. Services highlighted are smart tourism online interactive, content display information such as list of tours in register culinary, handicrafts smart services tourism, performing arts area, tourist villages, and supporting other tours are interactive and informative ICT-based services in the form of smart tourism online interactive, and content display information (tariffs, pricing, hours of operation, contact person, and rating visitor).