Mobile Banking Choices of Entrepreneurs: A Unified Theory of Acceptance and Use of Technology (UTAUT) Perspective

Varma, Ashish

doi:10.4236/tel.2018.814183

Cited by 9 publications

(14 citation statements)

References 41 publications

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“…The reason to engage in coopetition could be competitive environmental factors or the nature of the work and however such reasons were not probed into. Further, this juxtaposition is analogous in finding common workable ground as evidenced by the ability of risk-taking managers meandering through rigid organizational controls to innovate [57] and the emerging market entrepreneurs using technology solutions for different operational needs such as mobile banking [58]. Thus, culturally intelligent MAs collaborate and compete at the same time, sharing knowledge for creating value for their firm (since the R square of both coopetition and the intention to share knowledge construct was high).…”

Section: Discussionmentioning

confidence: 97%

Do Culturally Intelligent Management Accountants Share More Knowledge?—The Mediating Role of Coopetition as Evident from PLS SEM and fsQCA

Varma¹

2019

TEL

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This work investigates whether management accountants (MA) who have experience of working in multicultural environments are more open to share their knowledge, learning and insights with others or not. The study was conducted in early 2018 by using a Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique with a sample of 107 MAs working in India in 7 different cities and in different multinational organizations. The research identified that coopetition mediated the relationship between cultural intelligence (CQ) and the intention to share knowledge (ISK) as evidenced by both PLS-SEM and fsQCA methods. This finding is significant for both theory and practice as coopetition involves both collaboration and completion amongst the MAs. The Multi Group Analysis (MGA) revealed no significant gender related differences amongst the practicing management accountants. The study also contributes to the methods by illustrating the modelling of the second order construct "cultural intelligence", formatively. Thus, this study illustrates the use of second order reflective-formative constructs in management accounting literature, for exploring the theory. This architecture can be of significant use for future researchers.

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Section: Discussionmentioning

confidence: 97%

Do Culturally Intelligent Management Accountants Share More Knowledge?—The Mediating Role of Coopetition as Evident from PLS SEM and fsQCA

Varma¹

2019

TEL

Self Cite

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“…The consumption of social media generated information and the resultant actions, is not limited to the youth only. For instance, management accountants have started appreciating big data [24] for decision making and entrepreneurs have adopted new technologies such as mobile banking [25] the world we live in. The study highlights the growing significance of social media in shaping the sentiments by influencing the perception and the opinion (valence), which eventually influences the sales of products (expectation).…”

Section: Discussionmentioning

confidence: 99%

Qualitative Evidence for a Behavioral Extension of the Expectancy Valence Theory: The Netflix-Twitter-Yakult Case

Varma¹

2018

TEL

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The Netflix movie "To all the boys I've loved before" released in the USA on 17th Aug 2018 was linked to a substantial increase in sales of the probiotic drink Yakult. This study probes the phenomenon with an analysis of tweets for the first three weeks after the release of the movie and also assesses reasons for the phenomenon with the theoretical underpinning of the Expectancy Valence (EV) theory. The first section of the study was conducted by undertaking a probe on 1922 tweets made during 17th Aug 2018 (the release date of the movie in the USA) till 6th September 2018. The second part of the study was conducted by taking intensive in-depth interviews of the target segment after 6th September 2018. The study highlights the growing significance of social media in shaping the sentiments by influencing perception and opinion (valence), which eventually influences the sales of products (expectation). The study found out that the sharp increase in sales was due to positive behavioral sentiment created by the social media.

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“…Using the PLS-SEM technique is also recommended when some of the analyzed variables are composed of dimensions [ 31 ], as well as when the proposed model is complex [ 79 ]. The PLS-SEM analysis was performed using SmartPLS 3.0 (SmartPLS GmbH, Bönningstedt, Germany), a widely used and reliable software [ 73 , 80 ].…”

Section: Hypotheses Developmentmentioning

confidence: 99%

The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses

Martínez‐Navalón

Gelashvili

Saura

2020

IJERPH

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The main aim of the present study was to analyze whether publications related to environmental sustainability in social media directly and positively influence user satisfaction with and trust in tourism businesses. Our second goal was to determine whether the influence of environmental sustainability and satisfaction is moderated by users’ gender. Data collection was performed using a questionnaire. The questionnaire responses were analyzed using the partial least squares-structural equation modeling (PLS-SEM) methodology. The results have shown that there is a positive relationship between environmental sustainability, satisfaction, and trust generated by tourism companies through their publications on social media, and that this relationship is not conditioned by users’ gender. The results of the present study contribute to the literature by bridging the gap in research on tourism enterprises and their strategies regarding social media publications. Our findings also provide important implications related to the content of environmental sustainability strategies and social media communication for tourism companies.

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Mobile Banking Choices of Entrepreneurs: A Unified Theory of Acceptance and Use of Technology (UTAUT) Perspective

Cited by 9 publications

References 41 publications

Do Culturally Intelligent Management Accountants Share More Knowledge?—The Mediating Role of Coopetition as Evident from PLS SEM and fsQCA

Do Culturally Intelligent Management Accountants Share More Knowledge?—The Mediating Role of Coopetition as Evident from PLS SEM and fsQCA

Qualitative Evidence for a Behavioral Extension of the Expectancy Valence Theory: The Netflix-Twitter-Yakult Case

The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses

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