“…The number of agents increased significantly owing to the addition of more than 50,000 points of sale. Nevertheless, coverage in rural areas also grew 85 Superfinanciera, 2014) Moreover, as in Brazil, Canada, India, Indonesia, South Africa, Uganda, the UK, and the US, all of these countries which have strengthened the use of technology as a basic tool to generate greater financial inclusion, the Internet has proven to be one of the most dynamic transaction channels in Colombia (Buckland & Dong, 2008;Chibba, 2009;Cnaan et al, 2011;Duncombe, 2012;Ketkar et al, 2012;Marshall, 2004;McKillop et al, 2007;Mishra & Singh Bisht, 2013;Stapleton, 2013;Wentzel et al, 2013). The dynamism of the Internet is linked to the increase in its coverage, security in transactions, and mobile phones.…”