Mobile marketing research: The-state-of-the-art

Evaluating M?Commerce Systems Success: Measurement and Validation of the DeLone and McLean Model of IS Success in Arabic Society (GCC Case Study)

“…Thus, more research is needed to combine the two models in order to optimise the Perceived Usefulness construct and the IS successful dimensions in previous studies to enrich the theoretical perspective in these models.  Thirdly, the DeLone & McLean model has not been validated experimentally yet in an e-commerce, M-commerce environment, and B2B (Ghobakhloo et al, 2016;Petter et al, 2008;Wang, Information Systems (MIS) McLean, 2004;Iivari, 2005;Parasuraman & Grewal, 2000;Petter et al, 2008;Varnali & Toker, 2010;Zeithaml, 1988). Some studies indicated that there is challenge when evaluating the ISS model especially in the factors that lead the ISS and determine the measurement scales to evaluate the model and help practitioners and researchers to designed and improve appropriate measurement practice (DeLone & McLean.…”

“…Furthermore, the aspects that were proposed by DeLone and McLean with respect to the Net Benefits construct are somewhat similar to User Satisfaction and Intention to Use (Wang, 2008). For example, e-Loyalty which is related to the customer making repeated purchases, can be used to measure user satisfaction, as well as the time spent to browse a commercial site; or it can be used to perform System Use measures, which are related indirectly to Net Benefits measures because the benefit and feature that appeared in the application, lead the clients to use the application frequently (Heinze et al, 2017;Varnali & Toker, 2010;Wang et al, 2006). This means that User Satisfaction and System Use/Intention to Use in the DeLone and McLean model represents some of the standards related to Net Benefits (DeLone & McLean, 2003;Gable et al, 2008;Ghobakhloo et al, 2016;Petter et al, 2008).…”

“…During the last two decades, many studies have focused on the role of customer behaviour to explain loyalty towards a brand name and repeat purchases of same-brand items (Chen & Cheng, 2009;DeLone & McLean, 2003;DeLone & McLean, 2016;Varnali & Toker, 2010;Wang et al, 2011).…”

The effects of trust transference, mobile attributes and enjoyment on mobile trust

“…As the quantity of such devices multiplies, a huge number of adopters subscribe to service providers, and thus become a growing market for mobile transactions, communications and promotion (Shankar, Venkatesh, Hofacker, & Naik, 2010;Varnali & Toker, 2010). Mobile devices present themselves as very personal devices, which may provide firms with unrivaled possibilities to build and maintain one-to-one relationships with their customers.…”

Qualitative interpretive mobile ethnography

“…In summary, in health research, most researchers are using mobile ethnography concentrating on tracking and monitoring patients' health over a longer period of time, where patients use mobile devices for data entry and thus serve as co-creators of data (Anhøj & Møldrup, 2004;Dennison, Morrison, Convey, & Yardley, 2013) In retail, an increasing number of studies uses mobile devices attached to supermarket carts, receiving the shoppers' feedback on their shopping experience (Kourouthanassis et al, 2007). Varnali and Toker (2010) studied trust, satisfaction, and loyalty in mobile marketing and consumer behaviour. Harwood and Jones (2014) argue that the competitive environment in retail with an increase in online offers highlight the need to better understand consumer behaviour in stores.…”