2012
DOI: 10.3844/jssp.2012.364.371
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Mobile Phone and Short Message Service Appropriation, Usage and Behavioral Issues among University Students

Abstract: Problem statement:This study aims to explore mobile phone and Short Message Service (SMS) usage among urbanized Malaysian youth. Uses and Gratification theory was used to explore mobile phone purchasing factors, reasons to use mobile phone and SMS, usage pattern and behavioral issues related to mobile phone and SMS. Structured questionnaire surveys and 24 h diaries were distributed to 417 students. Results show respondents consider brand, trend and price to be the three most important purchasing factors while … Show more

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Cited by 14 publications
(1 citation statement)
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“…For the purpose of this study, the term 'smart device' is used to include both smartphones and tablets. There are quite a number of emerging studies on smart devices, as is evident in Balakrishnan and Loo (2012); Cummings, Merrill and Borrelli (2010); Kafyulilo (2014); and Keengwe and Bhargava (2013). However, most of the studies have concentrated on the perception of the tertiary or higher education institutions (HEIs) on the provision of information systems, particularly virtual leaning environments (VLEs) such as Blackboard, that can be accessed online by students using devices such as cell phones, tablets and laptops.…”
Section: Methodmentioning
confidence: 99%
“…For the purpose of this study, the term 'smart device' is used to include both smartphones and tablets. There are quite a number of emerging studies on smart devices, as is evident in Balakrishnan and Loo (2012); Cummings, Merrill and Borrelli (2010); Kafyulilo (2014); and Keengwe and Bhargava (2013). However, most of the studies have concentrated on the perception of the tertiary or higher education institutions (HEIs) on the provision of information systems, particularly virtual leaning environments (VLEs) such as Blackboard, that can be accessed online by students using devices such as cell phones, tablets and laptops.…”
Section: Methodmentioning
confidence: 99%