Mobile Phone Feature Preferences, Customer Satisfaction and Repurchase Intent among Male Users

Haverila, Matti J.

doi:10.1016/j.ausmj.2011.05.009

Cited by 55 publications

(63 citation statements)

References 66 publications

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“…The emerging literature and scholarly research on mobile phones have focused on antecedents of mobile phone use and acceptance [1], predicting the factors influencing consumer purchase behavior of mobile phones [2], determinant factors of consumer choice of mobile phones [3][4][5][6][7], factors affecting the demand of Smartphone among young adult [8], validating antecedents of customer loyalty for Indian cell phone users [9], and also understanding student attitude of mobile phone applications and tools [5]. Whilst Zimbabwe, like other developing coun-tries, has lagged behind in adopting mobile telecom technology, the growth in mobile phone use and rapid market acceptance have generated a great deal of conjecture and sanguinity amongst the media, businesses, multinational companies, governments, economic agents, consumers and society at large.…”

Section: Introductionmentioning

confidence: 99%

Exploring the Moderating Effects of Socio-Demographic Variables on Consumer Acceptance and Use of Mobile Money Transfer Services (MMTs) in Southern Zimbabwe

Marumbwa¹

2014

AJIBM

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The changing competitive landscape for mobile telecom service companies in Zimbabwe has significantly contributed to the launch of innovative market offerings, in particular, the mobile money transfer services (MMTs). The high uptake of mobile phone technology has triggered intense competition amongst the three major players: Econet, Telecel and Netone along with traditional banking and financial institutions. The purpose of the study was to explore the moderating effects of socio-demographic variables: age, gender, income, education and employment status on frequency of use (FOU), use of MMT applications and the actual user acceptance of MMT services. The survey results were obtained from a sample of 350 respondents. A semi-structured interview guide was used to gather primary data on FOU, use of MMT applications and acceptance of MMT services in Southern Zimbabwe. Data on consumer socio-demographic profiles were recorded during the interviews. The major findings were that age, gender and income negatively affect MMT user acceptance whilst education levels and employment status are key socio-demographic variables that predict FOU, use of MMT applications and actual user acceptance of MMTs.

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Section: Introductionmentioning

confidence: 99%

Exploring the Moderating Effects of Socio-Demographic Variables on Consumer Acceptance and Use of Mobile Money Transfer Services (MMTs) in Southern Zimbabwe

Marumbwa¹

2014

AJIBM

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“…These conditions can differ from product to product. Haverila 24 underlined the importance of various feature preferences. This preference consideration becomes particularly important as manufacturers have many feature alternatives to add to a phone model among a large set of potential features.…”

Section: Co-published By Atlantis Press and Taylor And Francismentioning

confidence: 99%

“…This study is structured such that the 2 nd section presents a comprehensive literature review about the smart phone selection and techniques that is employed, and the 3 rd section provides a detailed description of the 24 .…”

Section: Introductionmentioning

confidence: 99%

“…Rahul and Majhi 28 investigated consumer satisfaction and loyalty in the Indian mobile phone market. Mobile phone use behavior and differences in connection with male and female consumers is evaluated in Haverila's study 24 , which investigated the relationship between feature preferences and customer satisfaction and repurchase intent among young male users. An interesting research and Büyüközkan 5 , Haverila 29 and Haverila 30 published articles on this topic.…”

Section: Introductionmentioning

confidence: 99%

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Multi Criteria Group Decision Making Approach for Smart Phone Selection Using Intuitionistic Fuzzy TOPSIS

Büyüközkan¹,

Güleryüz²

2016

IJCIS

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The objective of this study is to provide an effective multi criteria decision making (MCDM) approach with group decision making to evaluate different smart phone alternatives according to consumer preferences. The choice of the most appropriate phone is a very complex decision, involving several perspectives. In such complex situations intuitionistic fuzzy sets with TOPSIS (IF-TOPSIS) can be utilized to eliminate uncertainty and to better represent decision makers' preferences. The originality of the paper comes from its ability to handle high uncertainty in a smart phone selection and provide a real case study with IFS for the first time.: -d making.

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“…Many managers and engineers take into account the house of quality for the main graph in quality planning. features that have an impact on quality assessment by consumers [17] and on integrating concepts used in product development as specialized ontologies [18], [19]. Consumer involvement in the design, creation and development of products is one of the marketers' targets in order to be able to identify their preferences.…”

Section: Choosing and Using Smartphonesmentioning

confidence: 99%

Theoretical aspects of the acceptance of new technologies on the smartphone market

Barkoczi

Lobontiu

2017

IOP Conf. Ser.: Mater. Sci. Eng.

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Abstract. Adoption of new technologies on mobile phone market in the past 30 years has transformed the industry and had a large impact on the global economy. Technological progress, as the main factor in the adoption of new technologies, has enabled reduce costs and increase equipment performance. The smartphone is perceived by consumers as a sustainable element, to which the price sensitivity is less important. Consumers are willing to pay more in exchange for better quality and features of the product. Smartphones have changed the way people communicate with others, find information and manage their daily life. In addition, recent developments of new operating systems, abundant applications and competition between suppliers have facilitated a marked increase of the users' number. IntroductionTechnology diffusion research seeks to understand its spread through modelling the entire life cycle in terms of consumer interaction, too. Numerous marketing studies have focused on how the new technology is perceived by consumers, which is usually tested by the adopters' behaviour and reactions to technological innovation and by the manner it can change over time. Regarding new product development, studies try to discover the stages in the process of technology diffusion or the features of new product developments that are most critical to achieving market success and broad adoption. This paper approaches the manners of acceptance of new technologies in the smartphone market and how they are affected by the characteristics of the society to which the potential users belong.

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Mobile Phone Feature Preferences, Customer Satisfaction and Repurchase Intent among Male Users

Cited by 55 publications

References 66 publications

Exploring the Moderating Effects of Socio-Demographic Variables on Consumer Acceptance and Use of Mobile Money Transfer Services (MMTs) in Southern Zimbabwe

Exploring the Moderating Effects of Socio-Demographic Variables on Consumer Acceptance and Use of Mobile Money Transfer Services (MMTs) in Southern Zimbabwe

Multi Criteria Group Decision Making Approach for Smart Phone Selection Using Intuitionistic Fuzzy TOPSIS

Theoretical aspects of the acceptance of new technologies on the smartphone market

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