Mobile Phone Usability and its Influence on Brand Loyalty and Re-Purchase Intention: An Empirical

Sriram, K.V.; Prabhu, H. Mahesh; Bhat, Aditi Ajay

doi:10.1109/wiecon-ece48653.2019.9019911

Cited by 5 publications

(3 citation statements)

References 11 publications

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“…Instead, brand Loyalty means that a customer will buy a product regardless of any promotional techniques and is an indicator that the customer has an emotional attachment to the brand. Brand loyalty is one of the elements that constitute "brand equity", described as the commitment to repeat the purchase of a product or service in the future, regardless of the marketing efforts of competitors (Sriram, Prabhu & Bhat, 2019). The omnichannel approach may increase consumer satisfaction and thus contribute to building brand loyalty.…”

Section: Choosing Between Multichannel and Omnichannelmentioning

confidence: 99%

Omnichannel Shopping Experience: An Exploratory Study on a Generation Z Sample

Matos¹,

Durão²,

Magano³

2022

P&I

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The increasing adoption of new technologies, such as mobile and smart equipment and social networks, and the increasing deployment of technological solutions in stores create new opportunities and challenges for retailers. As the separation between online and physical channels faints, the omni-channel approach is gaining ground, seeking to deliver a seamless customer experience regardless of the channel. Considering the integration of channels, the impact of mobile technologies, the importance of social media, the changing role of physical stores and the need to respond to new consumer requirements, this article explores the omnichannel phenomenon with a focus in the new generation of digital natives, Generation Z, suggesting questions for further research and opportunities for formulating marketing strategies suited to ongoing developments.

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Section: Choosing Between Multichannel and Omnichannelmentioning

confidence: 99%

Omnichannel Shopping Experience: An Exploratory Study on a Generation Z Sample

Matos¹,

Durão²,

Magano³

2022

P&I

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“…A pesquisa em usabilidade tende a focar em recursos do aplicativo/site que levam a experiências de compra on-line mais satisfatórias e, consequentemente, na confiança do usuário e recorrência da utilização do sistema (Chan, Fang, Brzezinsk, Zhou, Xu & Lam, 2002). Cada vez mais, a usabilidade do aplicativo para dispositivo móvel tem uma função essencial nas decisões de compra (Sriram, Prabhu & Bhat, 2019).…”

Section: A Usabilidade No Contexto Da Ux No M-commerceunclassified

Usabilidade da Experiência do Usuário no M-Commerce: Uma Revisão Sistemática e Proposta de Agenda de Pesquisa

Kieling¹,

Vargas²,

Tezza³

2022

REVISTA REUNIR

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O avanço da tecnologia ao longo do tempo estimulou o uso do comércio mobile, ampliando a importância em compreender a experiência do usuário para obtenção de melhores resultados. O objetivo deste estudo é investigar os estudos existentes sobre usabilidade na experiência do usuário (UX) no comércio através de dispositivos móveis (m-commerce), identificando os direcionamentos principais relacionados ao tema de modo a propor novas perspectivas de pesquisa na área. Este estudo apresenta uma revisão sistemática considerando os artigos publicados sobre os temas de experiência do usuário, usabilidade e m-commerce na base de dados Periódicos CAPES, no período de 2010 a 2020. Ao analisar 23 estudos, oferece indicadores relevantes para os pesquisadores do tema a partir da proposição de uma agenda de pesquisa. Os resultados apontam que o campo está em desenvolvimento e destaca pesquisas quantitativas com o método survey e estudos que abordem experiência do usuário em m-banking. A agenda de pesquisa sugere diferentes abordagens metodológicas, tais como machine learning e pesquisa experimental podem ser trabalhadas em pesquisas do campo. Ainda, identifica-se oportunidades para estudos que envolvam UX no âmbito de serviços, tais como turismo, A&B e educação.

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“…Automatic audio quality measurement can be applied in many different audio related tasks, including detecting fake-quality audio [1], monitoring speech quality for online conference [2], or assessing the naturalness of synthesized speech [3]. Besides, since many people use mobile phones in their daily life, and audio quality is one of the considerations of choosing mobile phones [4], measuring the quality of audio playback for mobile phones would also be one of the important tasks.…”

Section: Introductionmentioning

confidence: 99%

Using Classification Algorithms to Predict Taiwan Stock Market - A Case Study of Taiwan Index Futures

Wang¹,

Lee²

2022

Communications in Computer and Information Science

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This paper proposes to use both audio input and subject information to predict the personalized preference of two audio segments with the same content in different qualities. A siamese network is used to compare the inputs and predict the preference. Several different structures for each side of the siamese network are investigated, and an LDNet with PANNs' CNN6 as the encoder and a multi-layer perceptron block as the decoder outperforms a baseline model using only audio input the most, where the overall accuracy grows from 77.56% to 78.04%. Experimental results also show that using all the subject information, including age, gender, and the specifications of headphones or earphones, is more effective than using only a part of them.

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Mobile Phone Usability and its Influence on Brand Loyalty and Re-Purchase Intention: An Empirical

Cited by 5 publications

References 11 publications

Omnichannel Shopping Experience: An Exploratory Study on a Generation Z Sample

Omnichannel Shopping Experience: An Exploratory Study on a Generation Z Sample

Usabilidade da Experiência do Usuário no M-Commerce: Uma Revisão Sistemática e Proposta de Agenda de Pesquisa

Using Classification Algorithms to Predict Taiwan Stock Market - A Case Study of Taiwan Index Futures

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