Mobile Services Acceptance Model

Abstract

Along with the rapid development of information and communication technology, more and more mobile commerce applications are available. However, what is the user's perception and reaction of those new applications? It is critical to study the factors that influence the user adoption of mobile applications. In this research work, we propose an extended technology acceptance model, which is called mobile services acceptance model, with a consideration of trust, context, and personal initiatives and characteristics factors in addition to perceived usefulness and perceived ease of use. Furthermore, in order to demonstrate the applicability of the mobile services acceptance model, one case study with respect to the user adoption of the mobile application---FindMyFriends is presented.

The Role of Trust towards the Adoption of Mobile Services in China: An Empirical Study

“…In the domain of mobile services, trust can be defined as a user's belief or faith in the degree to which a specific service can be regarded to have no security and privacy threats [16]. In other words, trust means believing in mobile services now with an expectation that it will be risk free and you will be getting intangible benefits in certain ways at an unspecific time in the future.…”

Using Semantic Web for Mobile Services Personalization

“…The mobile services acceptance model (MSAM) [34,35] is an example of an extended TAMmodel that applies in utilitarian mobile settings. It found that user's context can have a direct positive impact on perceived usefulness and perceived ease of use.…”

Collaborative M-Learning Adoption Model: A Case Study for Jordan

“…This model was presented in [22] and is based on Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), Innovation Diffusion Theory (IDT) and Theory of Planning Behavior (TPB). The MSAM describes several factors influencing the adoption of mobile applications; this includes personal initiatives and characteristics, context, trust, perceived ease of use and perceived usefulness.…”