Model Komunikasi “Wom” Sebagai Strategi Pemasaran Efektif

Fadillah, Dani

doi:10.21831/hum.v15i1.7642

Cited by 9 publications

(11 citation statements)

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“…Propaganda is derived from the word propagate, which means "to develop" or "to extract." The term means a series of messages aimed at influencing the opinions and behavior of the Community or group of people [1].…”

Section: Persuasive Communicationmentioning

confidence: 99%

“…To achieve that goal, the policy does not serve as a roadmap that only shows direction, but instead must demonstrate how the operational tactics are. Communication strategy is a combination of communication planning and communication management to achieve a goal [1].…”

Section: Introductionmentioning

confidence: 99%

“…The political struggle eventually resulted in encouraging results by the introduction of female involvement in political activities, particularly in the People's Representative Council, through the enforcement of law No. 12/2003 on general elections Members of the House of Representatives, DPD, and DPRD, where women are entitled to a minimum representation quota of 30% as a member of the DPR, provincial and Regency/City DPRD (article 65 paragraph[1]). …”

mentioning

confidence: 99%

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Communication strategy to improve women's political participation in Indonesia

Jandevi

2019

IJCS

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This paper aims to determine how the communication strategy used to improve women's political participation in Indonesia. The essence of the communication strategy is planning and management to achieve one goal. To reach this goal, strategy functioned not only as a roadmap to lead the way but also has to show how the operational tactics. Communication strategy is a blend of communication planning and communication management to attain a specific purpose. To compose communication strategy, there are several factors which have to be considered necessary. First, knowing the public is the first step fora communicator to create effective communication. Note that in the communication process, the audience is active instead of passive. So between the communicator and communicant not only occurs relations but also influence that affect each other. Second, compile message, namely determining theme and subject. The main requirement to change public from this message is the capability to arouse their concern. The concern is a central observation. Thus not all who observed could trigger attention. Therefore the beginning of communication effectivity is the rise of the public’s attention toward the delivered messages.

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Section: Persuasive Communicationmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

mentioning

confidence: 99%

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Communication strategy to improve women's political participation in Indonesia

Jandevi

2019

IJCS

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“…For some, however, this avenue is cost prohibitive unless there is a considerable marketing budget available. Thus, short of paying for coverage, your challenge is in providing professional level journalism, imagery or other content media outlets will use for free [9].…”

Section: Mainstream Media Vs Social Mediamentioning

confidence: 99%

Indonesia Leader Forum, post-truth and political interests in social media and television

Ulfah

2019

IJCS

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This paper aims to how Indonesian Leaders Forum (ILF) as a new talkshow program in Indonesia effort to increasing political interest of citizens. This research uses descriptive qualitative method with a case study of the ILF Program. By using descriptive method, the author can explain the background of the incident, some perspective on the event and analyze in depth. So the ILF can answer the public's concerns about the political situation in Indonesia today conclusion contains the main points of the article.

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“…Kekuatan word of mouth terletak pada kemampuannya dalam merekomendasikan (referral). Word of mouth adalah sebuah hasil dari suatu program pemasaran yang dikelola dengan sangat baik serta dapat pula meningkatkan strategi dalam komunikasi pemasaran (Fadillah, 2015).…”

Section: Hubungan Word Of Mouth (Wom) Dengan Minat Beliunclassified

Studi Komparatif Mengenai Word of Mouth Dan Minat Beli Pada Pusat Oleh-Oleh Pempek Candy Dan Pempek Vico Palembang

Oktavia¹

2019

Exp

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Pertumbuhan industri bisnis khususnya usaha di bidang kuliner sedang mengalami kemajuan yang sangat pesat dari tahun ke tahun. Sehingga hal ini membuat kondisi persaingan bisnis di industri restoran semakin kompetitif, dan mendorong masing-masing restoran untuk terus menciptakan perkembangan secara berkelanjutan. Salah satunya adalah dengan menciptakan suatu komunikasi pemasaran yang efektif dan efisien yaitu dengan menggunakan word of mouth pada restoran pempek Candy dan pempek Vico Palembang. Penelitian ini bertujuan untuk melihat seberapa besar pengaruh word of mouth terhadap minat beli pada restoran pempek Candy dan pempek Vico Palembang, serta dikomparasikan untuk mengetahui restoran mana yang lebih dominan dalam mempengaruhi minat beli. Teori yang digunakan dalam penelitian ini adalah teori tindakan beralasan. Metode yang digunakan dalam penelitian ini adalah kuantitatif, dengan jenis penelitian eksplanatif komparatif, dan data yang didapatkan adalah melalui kuesioner yang disebarkan kepada 135 responden. Hasil penelitian menunjukkan bahwa word of mouth berpengaruh secara simultan terhadap minat beli pengunjung restoran pempek Candy Palembang dan restoran pempek Vico Palembang. Berdasarkan hasil uji regresi secara keseluruhan dapat disimpulkan bahwa pengaruh word of mouth terhadap minat beli lebih dominan pada restoran pempek Candy Palembang yaitu sebesar 44,7% dibandingkan pada restoran pempek Vico Palembang yaitu hanya memiliki pengaruh sebesar 37,9%.

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Model Komunikasi “Wom” Sebagai Strategi Pemasaran Efektif

Cited by 9 publications

References 0 publications

Communication strategy to improve women's political participation in Indonesia

Communication strategy to improve women's political participation in Indonesia

Indonesia Leader Forum, post-truth and political interests in social media and television

Studi Komparatif Mengenai Word of Mouth Dan Minat Beli Pada Pusat Oleh-Oleh Pempek Candy Dan Pempek Vico Palembang

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