Model of Entrepreneurial Marketing on Womenpreneur

Abstract

This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.

Research on the College Students’ Venture Risk Assessment Model Based on the LightGBM Algorithm

“…e feature matching model of college students' entrepreneurial risk assessment under the entrepreneurial practice environment is assembled, and the data management of university scholars' entrepreneurial risk assessment under the entrepreneurial practice environment is carried out by using association rule fusion and resemblance feature recognition [5]. According to the assessment results, the visual browsing of college students' entrepreneurial risk factor information under the entrepreneurial practice environment is realized and understood [6], and the overall construction model of the institution learners' entrepreneurial risk assessment under the entrepreneurial practice environment is obtained as shown in Figure 1.…”

“…At the same time, it was proposed that entrepreneurs' quality is a key factor that affects business potential and increases the survival of enterprises. Shinnar analyzes the behavior traits of entrepreneurs, judges whether individuals have entrepreneurial traits, and analyzes and predicts the possibility of becoming entrepreneurs [6]. e education experts Pruett and Shinnar set up a model of entrepreneurial inclination, deeply studied entrepreneurs' entrepreneurial quality and entrepreneurial ability, and verified their important influence on entrepreneurial success.…”

Entrepreneurial Marketing Impact Score on MSME Performances Through Its Dimension

“…Despite the fact that they are 'small', their goal is to grow quickly and become significant players in their area instanously. Entrepreneurship's core aim is growth, and marketing is the key to achieving that goal (Shiratina et al, 2016). According to Sadiku-Dushi et al (2019) business actors or managers must immediately implement innovative concepts of management that can keep up with the change in the market.…”

“…Hence, this study aimed to determine entrepreneurial marketing through its dimensions, such as proactiveness, opportunity focus, calculated risk-taking, innovation, customer intensity, resource leverage, and value creation, and affects the business performance of culinary MSMEs in Bengkulu city by calculating the effective and relative contribution. As mention above, there are a variety of definitions of entrepreneurial marketing since the discipline is still in its development (Shiratina et al, 2016). In this study, to determine whether a more than twenty-yearold concept may still represent current entrepreneurial marketing practices, the researcher aimed to validate Morris's (2002) seven-factor dimensions in Bengkulu City by conducting experiments.…”

Effects Of Online Promotion And Personal Selling On The Purchase Decision Of The Cisauk Point Apartment During The Pandemic

“…Shiratina, Rajak, Ramli and Nirwana (2021) also explain that marketing management is the art and science of choosing targets in getting and keeping customers through innovation and communication. Shiratina, Ramli, Wardhani and Limakrisna (2020) combine the definition of marketing and the function of entrepreneurship as follows "EM is an organization and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in a way that benefits customers and their stakeholders, and which characterized by innovation, risk taking, proactive, and doable without currently controlled resources".…”