This research revealed the model of entrepreneurial marketing, especially on Moslem fashion womenpreneurs. Recently, the opportunity for women in entrepreneurship with micro and small scale businesses (MSMEs) has increase. Womenpreneur also contributes to the field of human resource management, namely empowering women and playing a role in the nation's economy. The main reason is that they want to be independent, followed by the second rank who says that opening a business, especially the Moslem fashion business, as an effort to increase family income. Implementing the concept of entrepreneurial marketing requires supporting factors, namely market orientation, innovation, value creation, and risk-taking. The purpose of this research is to implement the model of entrepreneurial marketing on womenpreneurs. This research used a descriptive survey method through SEM (Structural Equation Models) analysis. Sample of this research is 209 Moslem fashion womenpreneurs with a small business scale in West Java from different characteristics, both shar'i Moslem fashion (veiled), semi-shari'a and trendy. This research has been reduced the dimensions of previous studies, only focus on market orientation, innovation, and value creation, without risk-taking factors because womenpreneurs have been thinking first before they start the business and they have calculated risk factors. that value creation can be formed from market orientation and innovation. As we can say, market orientation and innovation are important factors in the formation of value creation for women entrepreneurs of small scale Moslem fashion in West Java By applying these concepts, it builds an effective entrepreneurial marketing performance for womenpreneur.

The development of cooperatives is currently starting to stagnate. This study aims to reveal this research. This research aims to analyze the effect of Servicescape on customer loyalty, the impact of Servicescape on service quality, the impact of service quality on customer loyalty, and the impact of Servicescape on customer loyalty mediated by service quality. This research uses a quantitative method approach. The unit of analysis in this study was all female members of the Padalarang Partnership Village Cooperative in 2016, totaling 125 people consisting of active and passive female members. The population in this study amounted to 125 people and a set precision or a significance level of 0.05, so the sample size in this study was 95 members as respondents. This study was analyzed using multiple linear regression for verification analysis. The findings in this study are Servicescape affects service quality, service quality affects the loyalty of female members, and Servicescape affects the loyalty of female members.

Menjaga keberlangsungan strategi pemasaran UMKM di era pandemi covid-19 dengan peran motivasi dan teknologi. Salah satu langkah yang dapat dilakukan para pelaku UMKM adalah dengan mengoptimalkan digital marketing khususnya dalam meningkatkan social media marketing, online advertising, video marketing, search engine marketing, dan website management. Dengan digitalisasi pemasaran, para pelaku UMKM diharapkan dapat meningkatkan penjualan dan engagement online untuk mengembangkan skala usaha di masa pandemi Covid-19. Ketepatan dalam pemilihan media, yaitu dengan perkembangan teknologi, dengan tren perilaku konsumen di media elektronik atau penggunaan teknologi, secara otomatis memberikan opini yang menimbulkan pertimbangan bagi calon konsumen lain untuk melakukan pembelian. Melalui sosialisasi mengenai situasi pandemi Covid-19 ini, beberapa hal yang telah dilakukan UMKM di Kota Jakarta menyampaikan beberapa alternatif solusi yang dapat dilakukan. Dengan kata lain, model kewirausahaan digital dengan penerapan teknologi akan mendorong terciptanya inovasi-inovasi untuk menciptakan ekosistem baru bagi UMKM yang dapat meningkatkan produktivitas dan kesejahteraan masyarakat Indonesia. Dengan memberikan informasi tentang solusi dalam teknik ini, pelaku UMKM akan terus termotivasi untuk menggunakan teknologi dalam jaringan untuk memasarkan produknya. Selain itu, terapkan motivasi bagi pelaku UMKM untuk memanfaatkan era digitalisasi saat ini agar dapat melakukan pemasaran di masa pandemi Covid-19 dengan keuntungan yang baik serta produk dan layanan dapat lebih dikenal oleh konsumen yang mengakses platform digital UMKM.

The purpose of this study is to examine and analyze the influence of country image, destination image and destination familiarity on visit intentions to South Korea with destination familiarity as a moderating variable. The data used in this study is the result of a questionnaire that was distributed directly in March 2021. Sampling was carried out through a purposive sampling method, where the researcher had set several criteria. There are 150 respondents in this study. This research method uses PLS-SEM with the help of SMART PLS. The results in this study indicate that country image, destination image and destination familiarity has a positive significant influence on intention to visit, as well as the moderating relationship between destination image and country image on intention to visit The managerial implications suggest where innovations need to be improved that are more attractive and take advantage of the great potential of South Korea's image. For further research, researchers are advised to look at the Visit more broadly so that they can better observe and explore the problems that exist in South Korea

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