Model of Persuasive Communication for Russian Tourists on Handle of Digital Nomad

This study examines how digital information facilitates communication in the tourism industry to spur innovation in rural communities. Digital platforms have helped Pentingsari Village improve its tourism economy and document its development. This study used content analysis on social media and online reviews to examine Pentingsari Village's change from the New Regime era to the present day. Our research reveals minor alterations in popular perceptions towards village tourism and its effects on local culture and land ownership - effective use of Internet platforms has changed negative perceptions about the tourism industry's exploitation of indigenous land and culture. This approach is viewed as an innovative means of achieving sustainable development while preserving the cultural heritage of local communities and bolstering their economies. This study is a blueprint for how other rural communities can harness similar insights to enhance their well-being. It demonstrates how rural towns can draw inspiration from Pentingsari's utilisation of digital communication to stimulate creativity, showcase their unique attractions, and monitor their progress via digital platforms, which is instrumental in attracting tourists and investors to these areas.

Section: Cultural Heritage As Key Promotion Of Village Brandmentioning

confidence: 99%

Developing rural communication through digital innovation for village tourism

Yanti,

Heryadi,

Juliana

et al. 2023

“…Despite the challenges involved, influencer relations are expected to maintain their significance. As social media platforms evolve and new ones emerge, brands must stay abreast of the latest trends and adapt their strategies accordingly to remain relevant (Susilo & Hui Chen, 2023;Susilo & K. Santos, 2023). With a well-considered approach, influencer relations can be a potent tool for fostering brand awareness, driving sales, and establishing meaningful connections with consumers.…”

Section: Introductionmentioning

confidence: 99%

AI public relations: the early rise of Kizuna AI

Vita,

Encluna,

Siregar

et al. 2023

AI has assumed a dominant role in society, leveraging various tools to extend its influence beyond digital marketing and content creation. In the year 2023, AI's industry role has witnessed significant expansion. An illustrative example of this is the emergence of Kizuna AI, which serves as a testament to the fact that AI is not confined solely to scientific rigour but also encompasses creative endeavours akin to those undertaken by humans. In light of these developments, the New Media Theory prompts us to reconsider the discourse surrounding AI, recognising that it manifests differently in certain respects and has the potential to behave unpredictably as it becomes increasingly integrated into society. For this study, the Media Analysis model proposed by Neuman was employed to gain valuable insights. This research underscores the importance of fostering greater collaboration between humanity and scientific disciplines to gain a comprehensive understanding of how AI operates. By bridging these domains, researchers can unlock more profound insights into the workings of AI and its implications for society.

“…This medium is extensively utilised due to the affordability of data access and the Internet (Pandrianto & Sukendro, 2018). Social media, in particular, has emerged as a massively popular means of communication (Susilo, 2022;Susilo & Hui Chen, 2023).…”

Section: Introductionmentioning

confidence: 99%

Digital marketing communication of Somethinc brand on instagram @somethincofficial

Chandra,

Susilo,

Putranto

2023

The advent of the digital era has spurred numerous companies to employ marketing communications strategies. Such endeavours serve as a means to influence and remind consumers about the array of products or services they offer. A particularly prominent approach for companies entails utilising digital marketing communications. In this context, the focus extends beyond mere product promotion; instead, it centres on disseminating valuable, pertinent, and consistent content to captivate and retain consumers. For this study, Instagram has been selected as the platform of interest due to its prevalence as a content distribution channel. The primary objective of this research is to explore the practices of digital marketing communications employed by the Something brand through its Instagram presence. To this end, the Krippendorff content analysis method has been applied to discern the nature of posts related to digital marketing communications on the official Instagram account @somethincofficial. The analysis was conducted on posts from 1 August 2022 to 31 October 2022. The study's findings reveal that Somethinc's digital marketing communication practices on Instagram predominantly revolve around informative and reminding advertising. These strategies are pivotal in engaging the audience and reinforcing brand awareness on the platform.