Global Market is part of the norm and it is supported by the digital age. With internet, people is able to access transaction from other region or other state, hence it includes what happened to Bali tourism. Bali tourism has been part of the state’s important income, it’s as equal as State Owned Enterprise business. In order to preserve the business, some problems occurred and that includes how work field and multirace community faced struggle. With content analysis, the research reveals the problem of Russian Tourist and their traffic capability or the gentrification within digital nomads due to the work is being filled with foreigners. Each of them had the persuasive communication to deal with this kind of problem. The persuasive communication interestingly involves the foreigner itself with satiric content in order to make them understand the rules. Keywords: Russian Tourist; Content Analysis; Digital Nomad; Bali; Persuasive Communication

Industry progressed significantly day by day, especially in digital era. Indonesia doesn’t escape this loop especially with their cultured habit and the way they consume trusted product. This time Indomie shines again as the product looked by everyone due to their flashy new product named Indomie Ice Cream. Indomie Ice Cream and the Ice Cream’s sweetened clashed each other, yet people in Twitter still so eager to buy it and taste it themselves. With SWOT analysis, this research shows how Indomie makes an advanced impact through opportunities even though the type of product isn’t dominantly loved by people like regular Indomie or regular ice cream.

Advertising is appealing to most organisations since it provides information, entertains, and communicates, especially on the radio. Advertising can boost sales, but it must be carefully structured to be effective. Radio advertisers must create engaging messaging to be effective. Selective attention, Selective perception, and Selective retention are the three ways people pick mass media content. Selective attention occurs when people focus on interesting messages. Selective perception means people interpret messages according to their ability. Selective retention is when a person only remembers the message they want. Radio advertising has several qualities and tools, which can be divided into Message Style, Message Structure, and Presenter. Radio advertising messages are readily forgotten since they function on the right side of the brain and excite more impulse nets, so they must be repeated. According to current studies, improving the Radio Advertising Components (Message delivery style, Message Structure, and Message Conveyor) by 0.125 times will enhance audience attention. Under the same conditions, increasing radio ad frequency and duration by 0.0512 times decreases audience interest. Increased radio advertising intensity decreases audience interest. Nonetheless, this may happen because field surveys suggest audiences are happier or more interested in listening to high-quality radio ads by paying special attention to radio ad aspects. Radio advertisement broadcasting is intense and plays low-quality ads, which displeases audiences.

Tourism is like the industry and realistic example how to build a utopia. Tourism destination is like a real heaven to some people where they relax themselves and taking temporary happiness even though it’s costy. However, in Bali, it isn’t always looks like green grass. With analysis Google news traffic, we can see connected narrations through different public statement even though the news site is diverse. As a result, Bali is facing a new Divide et Impera circumstances using UU ITE tools.