Model Perceived Risk and Trust: E-Wom and Purchase Intention (The Role of Trust Mediating in Online Shopping in Shopee Indonesia)

Ilhamalimy, Ridho Rafqi; Ali, Hapzi

doi:10.31933/dijdbm.v2i2.651

Cited by 70 publications

(69 citation statements)

References 32 publications

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“…As a result, they become more willing to purchase through such a medium. This study discovered that trust has a significant mediating effect on the relationship between perceived risk and online purchase intention (p = 0.000), which is consistent with the finding reported by Ilhamalimy and Ali (2021) in the context of online purchase intention in Shopee. Therefore, if consumers trust the online vendors or websites, it is less likely that they will experience negative outcomes but are more likely to purchase online.…”

Section: Discussionsupporting

confidence: 89%

“…In this sense, perceived risk is thought to be a predictor of trust (Hong & Cha, 2013) and past studies have evidenced that trust is a strong predictor of online purchase intention (Lowry et al, 2008;Maia et al, 2019). Besides, a recent study by Ilhamalimy and Ali (2021) has also found that trust has a mediating effect on the relationship between perceived risk and online purchase intention. Therefore, determining the potentialities and limits of online shopping requires a thorough understanding of trust (Clemons et al, 2016).…”

Section: Mediating Role Of Trust Between Perceived Risk and Online Pu...mentioning

confidence: 97%

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Examining the Effects of Perceived Risk on Consumer’s Online Purchase Intention in Klang Valley

2022

MAR

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This study examined the relationship between perceived risk and online purchase intention, including the roles of trust and subjective norms as a mediator and moderator in the relationship. A survey method was used to collect data and the hypotheses were tested using quantitative analysis. 250 respondents completed the online survey, and the results were evaluated using IBM SPSS Statistics 26 and SmartPLS 3.3.3. Based on the findings, perceived risk was found to negatively affect online purchase intention and trust, while trust was positively associated with online purchase intention and significantly mediated the relationship between perceived risk and online purchase intention. Subjective norms were also found to moderate the relationship between perceived risk and online purchase intention. Thus, when the level of subjective norm is low, the relationship between perceived risk and online purchase intention becomes stronger. This study would be beneficial to the online vendors involved in e-commerce activities. Since many online vendors are still facing certain risks in their online businesses that would consequently affect their transactions and performance, they can use the insights gained from the findings of this study to have a better understanding of consumers and provide effective marketing strategies to enhance trust and reduce risks.

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Section: Discussionsupporting

confidence: 89%

Section: Mediating Role Of Trust Between Perceived Risk and Online Pu...mentioning

confidence: 97%

Examining the Effects of Perceived Risk on Consumer’s Online Purchase Intention in Klang Valley

2022

MAR

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“…Kepercayaan pelanggan juga menjadi faktor utama bagi pelanggan untuk memutuskan apakah akan membeli produk dari toko online atau tidak [29], [30], [33], [39]. Menurut [16], [28], [46], kepercayaan dapat dilihat sebagai keyakinan, sentimen, atau harapan tentang niat pembeli.…”

Section: Tabel 4 Structural Relationship Test Resultsunclassified

Peran E-Service Quality Dalam Meningkatkan Penjualan Makanan Melalui Penggunaan Aplikasi ShopeeFood

Wardhanie¹,

Yogatama²

2022

J. Technol. Inform.

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Penelitian ini bertujuan untuk mengetahui peran e-service quality dalam meningkatkan penjualan pada bisnis makanan online melalui aplikasi ShopeeFood. Populasi penelitian ini adalah pengguna aplikasi ShopeeFood di kota Malang yang pernah menggunakan Shopeefood setidaknya satu kali dalam enam bulan yang berusia di atas 17 tahun yang berjumlah 200 responden. Teknik pengambilan sampel yang digunakan adalah accidental sampling, dan untuk pengolahan datanya menggunakan SEM-PLS. Hasil penelitian ini adalah dari empat variabel pada e-service quality yaitu desain, layanan pelanggan, keamanan / privasi, dan pemenuhan (fulfillment), hanya variabel layanan pelanggan dengan indikator service level dan return policies yang tidak berpengaruh signifikan terhadap kualitas layanan elektronik secara keseluruhan, sedangkan tiga variabel yang lainnya berpengaruh signifikan.

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“…Purchasing decisions have been widely studied by previous researchers, including: (Maharani & Saputra, 2021), (Chauhan & Hudaya, 2020), (Al Hafizi & Ali, 2021), (Bimaruci et al, 2020), (F. Saputra & Mahaputra, 2022c), (Ilhamalimy & Ali, 2021), (F. Saputra & Mahaputra, 2022a).…”

Section: Literature Review Purchase Decisionsmentioning

confidence: 99%

Determination of Purchase Decision: Product Quality, Price and Place (Literature Review)

Prihartono¹

2021

DIJEFA

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The Literature Review Article Determination of Purchase Decision: Product Quality, Price and Place is a scientific article that aims to build a research hypothesis on the influence between variables that will be used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other academic online media. The results of this Literature Review article are that: 1) Product Quality is related to Purchase Decisions; 2) Price relates to Purchase Decision; and 3) Place related to Purchase Decision. Apart from these 3 exogenous variables that affect the endogenous variable of Purchase Decision, there are still many other factors including service quality, product design and promotion variables.

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Model Perceived Risk and Trust: E-Wom and Purchase Intention (The Role of Trust Mediating in Online Shopping in Shopee Indonesia)

Cited by 70 publications

References 32 publications

Examining the Effects of Perceived Risk on Consumer’s Online Purchase Intention in Klang Valley

Examining the Effects of Perceived Risk on Consumer’s Online Purchase Intention in Klang Valley

Peran E-Service Quality Dalam Meningkatkan Penjualan Makanan Melalui Penggunaan Aplikasi ShopeeFood

Determination of Purchase Decision: Product Quality, Price and Place (Literature Review)

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