Engineering is evolving in the same way than society is doing. Nowadays, data is acquiring a prominence never imagined. In the past, in the domain of materials, processes and structures, testing machines allowed extract data that served in turn to calibrate state-of-the-art models. Some calibration procedures were even integrated within these testing machines. Thus, once the model had been calibrated, computer simulation takes place. However, data can offer much more than a simple state-of-the-art model calibration, and not only from its simple statistical analysis, but from the modeling and simulation viewpoints. This gives rise to the the family of so-called twins: the virtual, the digital and the hybrid twins. Moreover, as discussed in the present paper, not only data serve to enrich physically-based models. These could allow us to perform a tremendous leap forward, by replacing big-data-based habits by the incipient smart-data paradigm.