In recent years, the ubiquitous Web 2.0 services have brought along an enormous and ever growing amount of video content onto the Internet. Meanwhile, the emerging online social networking (OSN) services are helping distribute those massive videos all through the Internet. As noted by the white paper of Cisco [1], it would take an individual over 5 million years to watch the all videos across the global IP networks each month. Since the attention and time of users are limited, it is not surprising that the popularity of those online videos usually distributes in a rather asymmetric way: a small number of videos receive the majority of views, while most of the videos are barely noticed [2] [3].Given the large content volume and the uneven user attention, understanding the characteristics of online video popularity as well as predicting the future video popularity are of great importance for many reasons. For in-Abstract: Understanding the characteristics and predicting the popularity of the newly published online videos can provide direct implications in various contexts such as service design, advertisement planning, network management and etc. In this paper, we collect a real-world large-scale dataset from a leading online video service provider in China, of content publication and content popularity for the online video service. Then, we propose a rich set of features and exploit various effective classification methods to estimate the future popularity level of an individual video in various scenarios. We show that the future popularity level of a video can be predicted even before the video's release, and by introducing the historical popularity information the prediction performance can be improved dramatically. In addition, we investigate the importance of each feature group and each feature in the popularity prediction, and further reveal the factors that may impact the video popularity. We also discuss how the early monitoring period influences the popularity level prediction. Our work provides an insight into the popularity of the newly published online videos, and demonstrates promising practical applications for content publishers,
SERVICES AND APPLICATIONS217 eo is closely related to its future popularity.ularity of an individual video or not? Based on the analysis and domain knowledge, we propose a rich set of features related to online video popularity. We want to know to the feasibility of predicting the future video popularity with these features and effective classification methods in different scenarios. Moreover, we want to know to what extent we can improve the prediction by monitoring an early period of popularity evolution for an individual video. In addition, we tend to reveal how different factors impact the popularity of online videos. Those important factors for predicting the video popularity should be taken into account for the future service design.The main contributions of our work are summarized as follows:scale and long-term dataset for the online video popularity study. We should ...