Modeling consumer adoption of mobile shopping for fashion products in Korea

Ko, Eunju; Kim, Eun Young; Lee, Eun Kyung

doi:10.1002/mar.20294

Cited by 294 publications

(249 citation statements)

References 44 publications

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“…12,13 Three items measuring attitude and five items measuring adoption intention were adapted from consumer behavioural intention studies. 44,45 To measure consumer traits such as innovativeness and market mavenism, a three-item consumer innovativeness scale, 22 and a six-item market mavenism scale 39 were adapted and used. The wording of each item was modified to suit the purpose of this research.…”

Section: Methodology Of Researchmentioning

confidence: 99%

Consumer acceptance of mobile marketing communications using the QR code

Ryu

Murdock²

2013

J Direct Data Digit Mark Pract

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US retailers have begun to utilize the Quick Response (QR) code in their transmission of mobile marketing communications. This research explores US consumers' adoption intentions towards the QR code in the retail environment by incorporating two theories -the technology acceptance model and uses and gratifications theory -and two consumer traits, consumer innovativeness and 'market mavenism'. The data was collected from 340 students attending a southwestern US university. Results suggested that perceived usefulness, ease of use, market mavenism and enjoyment positively affected consumers' intent to adopt the QR code, while innovativeness had a negative effect. The findings suggest that retailers can create interactive and pleasant store environments and appeal to target groups of customers through mobile marketing communications using the QR code.

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Section: Methodology Of Researchmentioning

confidence: 99%

Consumer acceptance of mobile marketing communications using the QR code

Ryu

Murdock²

2013

J Direct Data Digit Mark Pract

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“…Interactivity is one aspect of channel accessibility, and it greatly influences the amount of effort that a user puts forth. Ko et al (2009) found that instant connectivity was positively associated with the perceived value of mobile web shopping for fashion products. In the context of mobile web shopping, the m-channel is perceived as a useful means of distribution if it offers ease of use, a high degree of interactivity, ease of information customization, and convenient access.…”

Section: M-accessibility Utilitymentioning

confidence: 98%

“…Researchers interested in m-commerce have used quantitative approaches to investigate topics such as adoption of m-shopping (Kim, Ma, & Park, 2009;Ko, Kim, & Lee, 2009), general attitudes toward m-commerce (Bigné, Ruiz, & Sanz, 2007), and perceived m-service value (Gummerus & Pihlstrom, 2011). To develop mobile web shopping in an effective manner, information concerning the type of m-consumer who wants to integrate m-shopping into their consumption behaviors would be useful.…”

Section: Introductionmentioning

confidence: 99%

M-Consumer Segmentation: M-Communication, M-Distribution, and M-Accessibility

Kang¹,

Johnson²

2013

IJMS

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The purpose of this study was to examine the interrelationship among the m-consumers' personality traits, m-communication, m-distribution, and m-accessibility utilities, as well as their willingness to m-shop. This study found that m-communication and m-accessibility utilities were key factors in predicting willingness to m-shop. Our findings demonstrated that more extraverted, more agreeable, and less neurotic m-consumers were likely to perceive high levels of m-communication utility. More conscientious m-consumers were likely to perceive high levels of m-distribution utility and low levels of m-accessibility utility. In addition, this study identified that consumers who were more open to experience, more extraverted, and less conscientious were likely to have high levels of willingness to m-shop. Managerial implications and recommendations for future research were presented.

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“…To date, most studies that have examined consumer behavior in the clothing mobile commerce focus on the factors that have led to their adoption (Hahn and Kim, 2013;Kim, Ma, and Park, 2009;Ko, Kim, and Lee, 2009). Accepting that clothing mobile purchasing is not a remote factor, we believe that it is necessary to go a step further in the analysis of consumer behavior to analyze the determining factors in maintaining long term consumer-seller relationship.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Determinants of clothing repurchase through mobile devices

Rodríguez–Torrico¹,

Gutiérrez²,

José³

2015

ESIC Market

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Purchasing clothes via mobile devices is a growing sector. This paper analyzed the cognitive (reputation, guarantee and security & privacy policies) and experiential aspects (aesthetics, interactivity, enjoyment and personalization) that increase customer satisfaction and trust of the mobile buying process as well as customer intention to repeat buying using this same channel. Our analysis used a sample of mobile purchasers from a clothing company's mobile website. The results indicate that the cognitive signals show greater influence than the experiential in relational variables. Satisfaction, meanwhile, is enhanced by the attractiveness of the mobile website and buyer trust. Finally, both satisfaction and trust are key factors in the customer's intention to repeat buying clothes via mobile devices.

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Modeling consumer adoption of mobile shopping for fashion products in Korea

Cited by 294 publications

References 44 publications

Consumer acceptance of mobile marketing communications using the QR code

Consumer acceptance of mobile marketing communications using the QR code

M-Consumer Segmentation: M-Communication, M-Distribution, and M-Accessibility

Determinants of clothing repurchase through mobile devices

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