Modeling e-loyalty: a moderated-mediation model

Lin, Chieh‐Peng; Chiu, Chou Kang; Liu, Chu Mei; Chen, Kuang Jung; Hsiao, Chieh-Yu

doi:10.1080/02642069.2018.1433165

Cited by 12 publications

(9 citation statements)

References 73 publications

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“…Chinese entrepreneurs are great listener, thus they understand how to make their customer loyal (Susilo, 2020). The results of this study support previous researches by Lin et al (2018), Kourtesopoulou, Kehagias & Papaioannou (2018) and Megasari (2019).…”

Section: E-service Quality Gives Positive Direct and Significant Effect To E-satisfactionsupporting

confidence: 89%

“…According to Lin, Chiu, Liu, Chen & Hsiao (2018), E-loyalty is the intention of consumers to re-visit an online shop, which means the interest of consumers towards companies that have the potential to make repeat purchases. According to Asih and Pratomo (2018) e-loyalty is a very interesting thing in the world of virtual commerce because every consumer is able to easily choose the right online store and the best price.…”

Section: E-loyaltymentioning

confidence: 99%

“…E-loyalty is an advantageous attitude towards customers' online business which results in repurchases behaviour. Based on the opinion of the experts above, it can be concluded that loyalty is not only about repurchase behaviour and commitment, but loyalty also arises from the psychological involvement of consumers with the website, resulting in a positive attitude and intention to buy again in the future (Lin et al, 2018). E-service quality has been found to influence trust and to explain the emotional loyalty of website visitors (Kourtesopoulou, Kehagias & Papaioannou, 2018).…”

Section: Relationship Between E-service Quality and E-loyaltymentioning

confidence: 99%

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Unlocking The Secret of E-Loyalty: A Study from Tiktok Users in China

Susilo¹

2020

IJEBE

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TikTok is a recent global phenomenon and in the first quarter of 2020 alone it has TikTok been downloaded 315 million times. People love it because it allows them to spur creativity in video content and increase their online presence. Founded by a Chinese company, this social networking application has become a trend for about 400 million loyal users in China. However, studies about how people become loyal to TikTok are lacking. This study aims to examine the effect of service quality and satisfaction to loyalty of TikTok users in China. Since the study was focused in an online environment, the terms E-service quality, E-satisfaction and E-loyalty are used instead of the conventional ones. SEM-PLS was employed to analyze valid and reliable data which was successfully collected from 400 Chinese TikTok users. The result confirmed that E-service quality affects significantly and positively E-satisfaction and E-loyalty, E-satisfaction also significantly and positively affects E-loyalty and E-satisfaction mediates the relationship between E-service quality and E-loyalty. Since the TikTok application is easy to use with interesting features for its users, the company has successfully delivered information about the booming of TikTok use all over the world and impressing users so that they have high trust in the application’s ability to make them more famous and socially famous. Therefore users believe that TikTok can provide them something better than what they expected. When reality exceeds the expectation, customers will be satisfied. TikTok is also believed to have a good, reliable and available system.

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Section: E-service Quality Gives Positive Direct and Significant Effect To E-satisfactionsupporting

confidence: 89%

Section: E-loyaltymentioning

confidence: 99%

Section: Relationship Between E-service Quality and E-loyaltymentioning

confidence: 99%

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Unlocking The Secret of E-Loyalty: A Study from Tiktok Users in China

Susilo¹

2020

IJEBE

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“…E-loyalty research is based on loyalty research studying traditional shopping methods (Toufaily et al, 2016). Lin et al. (2018); Sadeghi et al, (2019); Vijay et al, (2019) measured e-loyalty based on Anderson and Srinivasan (2003); Srinivasan et al, (2002), which was based on the traditional loyalty scales of Gremler (1996); Zeithaml et al, (1996).…”

Section: Introductionmentioning

confidence: 99%

“…ing the business to other customers (Khoa, 2020b;Srinivasan et al, 2002); behavior, i.e., repurchases and revisits (Deng and Poole, 2010;Grondin, 2003); and a combination of attitude and behavior, i.e., intending to revisit the website and willingness to maintain a long-term relationship with the business (Cyr, 2008;Lin et al, 2018;Wallace et al, 2004).…”

mentioning

confidence: 99%

Electronic Loyalty In Social Commerce: Scale Development and Validation

Khoa

Nguyen

2020

GADJAH MADA INT. J. BUS.

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Loyalty is an important key performance indicator to assess a business's success, especially in an online business environment with fierce competition. The explosion of social networking sites has created a new form of business: social commerce. Simultaneously, the scale of loyalty in online transactions has some limitations; hence, this research aims to develop and validate an electronic loyalty scale in the context of social commerce. The study used a mixed research method with two phases of a sequential exploratory strategy. Qualitative research generated the scale and was used in the initial filtering to develop an e-loyalty scale for social commerce. This study conducted two quantitative studies with 715 social commerce shoppers in five developed areas in Vietnam: Ho Chi Minh City, Ha Noi City, Hai Phong City, Da Nang City, and Binh Duong Province. Based on our research survey and literature review, the research results showed that electronic loyalty in social commerce is expressed in three dimensions: preference, interaction, and personal information’s disclosure. Then, the research proposed several relevant implications for other researchers and administrators of online businesses.

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