The combined influence of magnetic field, electro-osmotic flow (EOF), and pressure gradient on the unsteady magnetohydrodynamic fluid flow through a parallel microchannel is investigated. The Burger's liquid model is used for the fractional partial differential equation, which allows us to study the behavior of viscoelastic liquid velocity profile in the parallel microchannel. The Laplace transform (LT) in concert with the Fourier cosine transform are used to obtain the analytical solution of the velocity profile. Furthermore, using the method of separation of variables, the energy equation, Joule heating, energy dissipation, and electromagnetic effects are calculated to obtain the temperature within the microchannel. The influence of some relevant parameters like heat transfer, temperature distribution, Hartmann number (Ha), and Brinkman number (Br) on fluid flow velocity are presented graphically and discussed. The results obtained show that temperature decreases with Ha and Br of the transverse electric field for slip flow. Close to the middle of the microchannel, fluid flow velocity increases with decrease in the delay time parameter value and increase in the Burger's parameter value, while the opposite trend is found for the velocity near to the middle of the microchannel. In addition, Burger's liquid is quite general, such that Oldroyd-B, Maxwell, and Newtonian liquids are readily obtained as limiting cases. The study is significant in the application fields of chemical analysis and biological analysis, drug delivery, bacteria detection, and some others.