The article discusses the methodology for assessing the balance of development of companies in the energy and oil and gas complex, considering the pattern based on the model of leading companies. The use of mathematical apparatus allows you to significantly save time on the justification and algorithmic structure of the simulated process. End-to-end technologies require abandoning the personal influence of the decision-maker in favor of mathematical modeling of the optimization approach. At the same time, the decision should be thought out and justified both analytically and visually. According to the authors of the work, the optimal is a graphical solution that can be used for any group of companies, considering smart merchandising and the use of analytical calculations, correlation models and image recognition programs in the group. The prospect of using this complex is the evaluation of end-to-end technological projects of smart Internet monitoring. The paper presents a general pattern of solving the issue of balance in the oil and gas complex, considering end-to-end technologies that allow us to develop a method for analyzing the balance of indicators for the long-term development of energy-intensive companies in Russia, considering the large-scale influence of the regional level. The authors analyzed data on the two most effective industries in terms of developing new technological solutions: oil and gas and electricity, the largest companies in each industry were selected for analysis. The practical implementation of the methodology of the authors of the article will optimize the process of allocating investment resources and will contribute to maintaining the expansion of production of high-tech products produced by leading companies of the most important sectors of the Russian economy, oil and gas and electric power. The proposed method is advisable to use when developing an investment strategy for the development of high-tech projects in these industries.