The multiscale modeling of complex fluids under small and large amplitude oscillatory shear flow using non-linear kinetic and transient network models is presented. The kinetics of microstates is analogous to chemical kinetics, which defines the physical macromolecule interaction in a Newtonian fluid, and the concentration of microstates defines a variable maximum length of extension for each microstate. The effect of important parameters like viscosity ratio, chain length, viscoelasticity, kinetic rate constants, for different initial entanglement scenarios (entangled, disentangled and aleatory) are analyzed. The Lissajous curves for the shear stress and the first normal stress difference versus the instantaneous strain or strain-rate are shown. The self-intersection of the Lissajous curves or secondary loops is shown to depend on the kinetic rate constants, the maximum extension length, and the elasticity.