Modeling satisfaction and repurchase intentions of mobile smart wristbands: the role of social mindfulness and perceived value

Abstract

Purpose This paper aims to empirically test a model of different facets of perceived value (economic, emotional, aesthetic and convenience) and social mindfulness (SM) as determinants of consumer satisfaction and repurchase intentions of mobile smart wristbands. Design/methodology/approach A questionnaire designed to assess these effects was administered to students at a Midwestern US university. Data were analyzed using AMOS structural equation modeling software. Findings The findings reveal that SM was significant in explicating perceived convenience value. The utilitarian value measures in the model (economic and convenience) were found to significantly affect satisfaction and in turn, repurchase intention. Surprisingly, all hedonic-related constructs in the model (emotional and aesthetic) did not significantly affect satisfaction and subsequently, repurchase intentions. Practical implications Findings from this research suggest that when targeting young adults, marketing managers and retailers should focus their efforts to convenience value as influenced by SM. Originality/value This is one of only a few studies in marketing to investigate the role of SM and perceived value on satisfaction and repurchase intentions of a technology gadget among young consumers.

Propensity to use smartbands to engage with brands and the moderating role of the bandwagon effect on satisfaction

“…The strong levels of satisfaction perceived by the high bandwagon individuals are connected to their greater susceptibility to social influences compared to the low bandwagon individuals. This result supports the outcome of previous studies (e.g., Oyedele et al, 2018) about the relevance of social influences in predicting consumer perceptions and satisfaction.…”

“…For instance, the findings about perceived value are consistent with previous findings on convenience value (e.g., Collier & Kimes, 2013;Oyedele et al, 2018;Pura, 2005). Specifically, Oyedele et al (2018) found that utilitarian values (e.g., convenience value) significantly affect satisfaction and, subsequently, repurchase intentions. Kim et al's (2013) study showed that the ease of use and perceived value of mobile apps in consumption situations positively impacts customer-engagement and satisfaction with a brand.…”

“…2.1 | Smartband commerce Oyedele, Saldivar, Hernandez, and Goenner (2018) identified two major categories of mobile-connected wearables: Smartbands and Virtual Reality headsets. For this study, the term smartbands refers to smartwatches (e.g., Apple smartwatch), not smart fitness trackers.…”

“…Smartband users may derive convenience value from retrieving their text messages, whenever and wherever they receive notifications, without the inconvenience of carrying a mobile phone. The convenience value of smartbands may arise from aiding consumers who self‐track and self‐measure, share data gathered from their workout activities, or exchange product review data collected from e‐commerce platforms with people inside their social network (Oyedele et al, 2018). Kunz et al (2017) suggested customers can derive convenience and monetary value from using a free smartband app deployed by a retailer to incentivize and engage customers to create healthy food choices.…”

Pengaruh E-Service Quality dan Perceived Value Terhadap Repurchase Intention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Bisnis E-Commerce

“…Hipotesis 5: Perceived value berpengaruh secara signifikan terhadap repurchase intention memiliki kesamaan dengan penelitian terdahulu yang dilakukan oleh Oyedele et al (2018). Konsumen merasakan manfaat yang menguntungan akan melakukan transaksi kembali dimana konsumen mendapat manfaat yang lebih dari apa yang diminta atau dibayarkan akan muncul kepuasan yang menjadi pengalaman berbelanja.…”