Modeling the choice of strategies of marketing management of enterprise personnel

Abstract

Purpose. Consideration of theoretical and scientificmethodical concepts and development of practical recom mendations on formation of economic and mathematical model of mutual positioning of strategies of marketing and personnel management. methodology. Methods of analysis, synthesis, generalization, comparison and mathematical modeling are used. findings. The embodiment of the economic and mathematical model is the matrix of mutual positioning of strat egies of marketing and personnel management. The matrix is an effective tool of acceptance of adequate managerial decisions for achievement of desired result (economical, marketing, managerial, social, and household). At the same time, mathematical problem solving enables one to simplify process itself of acceptance of managerial decisions at option of marketing strategy of personnel management which is adequate to framework conditions, state of external and internal environment of the enterprise. originality. A complex approach to formation of marketing strategy of personnel management in view of the com mon and specific principles, aimed at realization of purposes and the tasks of personnel management is developed. For implementation of the offered approach, an economic and mathematical model of mutual positioning of strate gies of marketing and personnel management is developed and approved by the example of enterprises of the me chanical engineering sector of Ukraine. Practical value. The results obtained during the practical approval confirmed adequacy of the economic and math ematical model and expediency of its application, which is reflected in the appropriate economic benefit. At the en terprises which applied the offered approach optimization of the process of monitoring in marketing and personnel policy is observed at the expense of elimination of duplicating information flows.

Управлінський Облік: Новітні Технології, Можливості Chatgpt

“…In this age of complex and enormous financial data, this function is essential. Kovalchuk et al (2019) investigate an economic and mathematical model for aligning marketing and people management strategies, offering a matrix decision-making tool. The research highlights how the approach may streamline decision-making and make it more relevant to a company's current situation.…”

Маркетингові Стратегії B2b: Створення Цінності, Залучення Та Збереження Ключових Клієнтів

“…(Kornai, 2013) augment this perspective by highlighting the effectiveness of personalized post-sales services in forging loyalty within the Ukrainian B2B market. (Kovalchuk et al, 2019) meticulously applies it to the realm of machine-building enterprises within the Ukrainian mechanical engineering sector. This empirical application yields tangible benefits, most notably in the optimization of monitoring processes and the judicious elimination of superfluous information flows.…”

“…This framework empowers decision-makers to discern and select the most fitting strategy based on the intricate tapestry of enterprise-specific conditions. The author emphasizes the paramount role of prioritization: "The higher priority is, the more probable and expedient use of appropriate marketing strategy of personnel control is" (Kovalchuk et al, 2019).…”

“…A positive brand image and its protection are most important for companies engaged in the pharmaceutical business (80%), consumer electronics (78%), and cosmetics (70%). Furthermore, (Kovalchuk et al, 2019) research into the intricacies of developing a comprehensive approach to forming marketing strategies within the domain of personnel management. The article investigates the synergy between marketing strategies and personnel management practices, particularly focusing on the context of machine-building enterprises.…”

“…As the author points out: "Application of economic and mathematical toolkit in this process allows solving an important task on the formation and application of the databank of marketing strategies of personnel management and the computerizations of the process of making adequate managerial decisions." Kovalchuk et al (2019) elucidate the strategic implications of this approach: "The complex approach to the formation of the marketing strategy of personnel management is developed given the common and specific principles, which are aimed at the realization of purposes and the tasks of management with the aid of the appropriate marketing toolkit." At the heart of the research lies the creation of a meticulously crafted economic and mathematical model that expedites the alignment of marketing and personnel management strategies.…”