Purpose. Consideration of theoretical and scientificmethodical concepts and development of practical recom mendations on formation of economic and mathematical model of mutual positioning of strategies of marketing and personnel management. methodology. Methods of analysis, synthesis, generalization, comparison and mathematical modeling are used. findings. The embodiment of the economic and mathematical model is the matrix of mutual positioning of strat egies of marketing and personnel management. The matrix is an effective tool of acceptance of adequate managerial decisions for achievement of desired result (economical, marketing, managerial, social, and household). At the same time, mathematical problem solving enables one to simplify process itself of acceptance of managerial decisions at option of marketing strategy of personnel management which is adequate to framework conditions, state of external and internal environment of the enterprise. originality. A complex approach to formation of marketing strategy of personnel management in view of the com mon and specific principles, aimed at realization of purposes and the tasks of personnel management is developed. For implementation of the offered approach, an economic and mathematical model of mutual positioning of strate gies of marketing and personnel management is developed and approved by the example of enterprises of the me chanical engineering sector of Ukraine. Practical value. The results obtained during the practical approval confirmed adequacy of the economic and math ematical model and expediency of its application, which is reflected in the appropriate economic benefit. At the en terprises which applied the offered approach optimization of the process of monitoring in marketing and personnel policy is observed at the expense of elimination of duplicating information flows.

The aim of the study is to identify aspects of structural changes in economy of the regions in the context of digitalization. The research methodology is a systematic approach to structural changes in the economy of the regions. And to carry out this study used a number of general economic and specific research methods based on current scientific trends in regional economic development and digitalization.  The study made it possible to substantiate the following conclusions, namely, the impact on structural changes in regional economic systems in the context of digitalization is from the mega-level, macro-level, meso-level and macro-level. This made it possible to identify the levers of these levels of influence and justify the forms of structural changes that reflect the stages of regional transformation.

The study of corporate sustainability is becoming more relevant in the world economy, thus the connection between global economic processes and political, environmental and society problems was revealed by authors. Given research is devoted to the analysis of the processes of sustainability of Ukrainian and foreign companies. The results of studies of scientific works and interviews with different countries businessmen showed that the sustainable development of the same company should be considered in several directions, namely, in economic, social and environmental. Supporting new institutional concept research that focuses on the sector problems of company's stability, we have compared theories of corporate sustainability and corporate social responsibility and highlighted the economic dimension as a basis of company's sustainable development. As a result of our research in economic directions of corporate sustainability the Methodology of evaluation of company's sustainability potential was proposed. The suggested methodology can ensure corporate sustainability for the strategic period. Proposed in the paper methodology assesses the strategic potential of company's success, its competitive status and capacity potential, and transform capabilities into competitive advantages. The implementation of the Methodology of evaluation of company's sustainability potential, according to authors view point, can be proposed as the basis of strategic management in forecasting and planning processes in industrial companies.

Теоретично обґрунтовується і вирішується проблема формування системного підходу до застосування маркетинг-менеджменту в діяльності машинобудівних підприємств. Розроблено систему маркетинг-менеджменту діяльності промислових підприємств. Запропоновано модель оптимізування системи маркетинг-менеджменту підприємства, яка враховує кластеризацію підприємств за ознакою виконання маркетингових функцій; удосконалено процес прийняття управлінських рішень стосовно вибору оптимальної структури організування маркетинг-менеджменту на підприємстві Ключові слова: маркетинг-менеджмент, системний підхід, кластеризація, машинобудівне підприємство Теоретически обосновывается и решается проблема формирования системного подхода к применению маркетингового управления. Разработана система маркетингового управления деятельностью промышленных предприятий. Сформирована модель оптимизации системы маркетинг-менеджмента предприятия, которая основывается на кластеризации предприятий по признаку выполнения маркетинговых функций; усовершенствован процесс принятия управленческих решений по выбору оптимальной структуры организации маркетинг-менеджмента Ключевые слова: маркетинг-менеджмент, системный подход, кластеризация, машиностроительное предприятие

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