Handbook of Partial Least Squares 2009
DOI: 10.1007/978-3-540-32827-8_23
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Modeling the Impact of Corporate Reputation on Customer Satisfaction and Loyalty Using Partial Least Squares

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Cited by 231 publications
(170 citation statements)
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“…In developing the hierarchical, reflective scale, we applied the approach of repeated indicators [85] using PLS path modeling which confirmed adequate psychometric properties. We also confirmed the nomological validity of the integrated model by identifying the strong impact of service quality on satisfaction (R 2 = 0.608) and continuance intentions (R 2 = 0.581), in which satisfaction was recognized as a strong mediator [90,91,92].…”
Section: Summary Of Findingssupporting
confidence: 67%
“…In developing the hierarchical, reflective scale, we applied the approach of repeated indicators [85] using PLS path modeling which confirmed adequate psychometric properties. We also confirmed the nomological validity of the integrated model by identifying the strong impact of service quality on satisfaction (R 2 = 0.608) and continuance intentions (R 2 = 0.581), in which satisfaction was recognized as a strong mediator [90,91,92].…”
Section: Summary Of Findingssupporting
confidence: 67%
“…Whereas most researchers treat corporate reputation as an independent variable (i.e., antecedent) (e.g., Walsh, Dinnie and Wiedmann, 2006;Helm, Eggert, and Garnefeld 2005;Weiss et al, 1999;Fombrun and Shanley, 1990), some researchers treat it as an outcome variable (e.g., Wang et al, 2003). It appears that it is not entirely clear if corporate reputation functions as a predictor or consequence of other variables.…”
Section: Antecedents Of Corporate Reputationmentioning
confidence: 99%
“…In other words, after adding the mediating variables, the values of the direct effects will decrease and the partial effect values will be absorbed by the mediating variables. While the Sobel test (Helm, Eggert, & Garnefeld, 2010) is usually adopted to test for a mediation effect, it requires unstandardized scores for calculation. The current study, however, includes a small sample, lowering test power.…”
Section: Analysis Of the Mediation Effect Testmentioning
confidence: 99%