2012
DOI: 10.1007/s13278-012-0086-4
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Modeling the impact of review dynamics on utility value of a product

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Cited by 6 publications
(1 citation statement)
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“…As Kannan et al (2012) argue, due to the ever-growing amount of different products with similar characteristics, customers are often searching for authentic, user-generated reviews to estimate the actual utility value of products. Moreover, due to the ubiquity and invasiveness of online advertisement, consumers rely on user-generated opinions as a source of information about products and services (Chevalier and Mayzlin 2006).…”
Section: Introductionmentioning
confidence: 99%
“…As Kannan et al (2012) argue, due to the ever-growing amount of different products with similar characteristics, customers are often searching for authentic, user-generated reviews to estimate the actual utility value of products. Moreover, due to the ubiquity and invasiveness of online advertisement, consumers rely on user-generated opinions as a source of information about products and services (Chevalier and Mayzlin 2006).…”
Section: Introductionmentioning
confidence: 99%