Modelling drivers of millennials' green consumption behaviour: an interpretive structural modelling approach

Gupta, Anu; Verma, Hemraj; Jain, Vijay Kumar; Kumar, Pankaj

doi:10.1504/ijebr.2022.124280

Cited by 2 publications

(3 citation statements)

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“…However, potential biases could have arisen from self-selection, as individuals who are more active on social media and more interested in sustainable fitness might have been more likely to participate in the study. Vijay Kumar Jain et al [34] underscore the importance of shaping policies that encourage the acceptance of green products, contribute to environmental sustainability, and reduce the environmental impact through informed consumer choices. This study anticipates that the inclination of consumers, particularly that of millennials, toward green products will stimulate companies to innovate in this space.…”

Section: Environmental Awareness As a Moderatormentioning

confidence: 99%

“…Green consumption aligns closely with concepts of sustainable development and consumer behavior, prompting global manufacturing firms to focus on green marketing and innovate constantly to satisfy the needs of eco-friendly customers. Green inventions have a key role in forming consumer buying habits and contribute to the overall competitiveness of firms [34]. While environmental awareness is recognized as a potential moderator in this dynamic relationship, there is limited research on how varying levels of environmental awareness might impact the interplay between social media, green building consumption perceptions, and the TPB components.…”

Section: Introductionmentioning

confidence: 99%

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Social Media’s Influence on Eco-Friendly Choices in Fitness Services: A Mediation Moderation Approach

Hafyana,

Alzubi

2024

Buildings

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In the evolving landscape of the building sector, the digital sphere is reshaping consumer engagement and purchase behaviors, especially in the sustainability-focused niche of fitness facilities. Utilizing the theory of planned behavior (TPB) and elaboration likelihood model (ELM), this study examines the impact of social media influence (SMI) on purchasing intentions for sustainable fitness services (PISFS) through the mediating role of green building consumption perceptions (GBCPs) and the moderating effect of environmental awareness (EA). To examine the proposed relationships and achieve the objectives of the study, 672 valid responses were collected from professionals and customers in fitness services in Turkey and analyzed using Smart PLS 4. The results of the data analysis revealed that SMI positively impacts PISFS, SMI positively impacts GBCP, GBCP positively impacts PISFS, GBCP plays an effective mediation role between SMI and PISFS, the influence of social media on purchasing intentions for sustainable fitness services is further enhanced at high levels of environmental awareness, and the impact of social media on green building consumption perceptions is further strengthened at higher levels of environmental awareness. This study’s insights call for the building sector, particularly in sustainable fitness facilities, to actively integrate social media strategies and environmental awareness into their marketing and design. Emphasizing green building attributes on digital platforms can significantly influence consumer choices, steering the industry toward a more environmentally conscious and digitally engaged future.

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Section: Environmental Awareness As a Moderatormentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Social Media’s Influence on Eco-Friendly Choices in Fitness Services: A Mediation Moderation Approach

Hafyana,

Alzubi

2024

Buildings

View full text Add to dashboard Cite

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“…Raiswa et al [10] found that, among the consumers they surveyed, those with high-intensity environmental knowledge and peer influence were more willing to become sustainably conscious consumers. Anu Gupta et al [11] studied the driving factors behind millennials' green consumption behavior and analyzed the driving factors of green consumption by using structural modeling methods. Le Hai Yen et al [12] conducted a study on green consumption in emerging markets based on environmental behavior and analyzed the relationship between consumers' willingness to pay and their purchase behavior, using value theory, identity theory, and self-regulation theory; the authors also confirmed the impact of value orientation on self-regulation through environmental identity.…”

Section: Introductionmentioning

confidence: 99%

Analysis of Consumers’ Green Consumption Behavior against the Background of “Carbon Peak, Carbon Neutrality”—Based on Survey Data from Anhui Province

Hu¹,

Zhang²,

Yang³

et al. 2023

Sustainability

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With the proposal of the goal of “carbon peak, carbon neutrality”, the concept of environmental protection has become increasingly popular. To explore the characteristics and influencing factors of consumers’ green consumption behavior against a dual-carbon background, this study proposed research variables and hypotheses about green consumption behavior and influencing factors. With the research purpose, research variables, and hypotheses, a questionnaire was designed. Consumers in Anhui Province were chosen as research samples. SPSS26.0 was employed to conduct reliability and validity analysis, correlation analysis, and stepwise linear regression analysis of the questionnaire data to evaluate the factors affecting consumers’ green consumption behavior; through these measures, it was verified that there existed a significant relationship between green consumption behavior and the influencing factors of purchase motivation, channel factor, consumer innovation, and price factor. And it was also verified that the influence of incentive factors and psychological factors was not significant. Based on this, the current study proposes countermeasures and suggestions for setting up environmental awareness, reducing the price of green products, expanding green consumption channels, and stimulating consumer innovation.

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Modelling drivers of millennials' green consumption behaviour: an interpretive structural modelling approach

Cited by 2 publications

References 0 publications

Social Media’s Influence on Eco-Friendly Choices in Fitness Services: A Mediation Moderation Approach

Social Media’s Influence on Eco-Friendly Choices in Fitness Services: A Mediation Moderation Approach

Analysis of Consumers’ Green Consumption Behavior against the Background of “Carbon Peak, Carbon Neutrality”—Based on Survey Data from Anhui Province

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