The pursuit of economic growth has led to severe damage to the environment. Over-exploitation of natural resources has had a significantly negative impact on the environment. Awareness of the destruction of natural resources resulting from human activities has raised the issue of environmental protection and environmental consciousness. The growing consciousness towards an environmental breakdown and climate change has necessitated the need for green consumption and the sustainability of resources. The adoption of green consumerism will not only address environmental and ecological issues but will also help firms to improve their performance and productivity by efficiently using resources and cutting down wastage. Therefore, the current study aims to explore the factors that shape the purchase intention of millennials in India. The four antecedents namely: subjective norm, perceived behavioral control, perceived value and attitude have been taken as an endogenous variable in the study. The structural equation modeling (SEM) has been used to test the proposed hypothesis in the study. The data were collected using systematic random sampling and a total of 500 respondents were approached to obtain the desired information. All hypotheses were found to be significant except for perceived behavioral control. The findings of the study will enrich marketers' understanding of young consumers' intent to buy green products. These findings may further provide insights to managers and policymakers to enhance the performance of firms.

The objective of the current study is to assess research activities in green consumption behavior where the flow of information is helping consumers to mold their minds towards green consumption. Bibliometric analysis has been applied for the current study using 1447 research papers on green consumption behaviors from Scopus Indexed journals for the 2015 to 2020 period. The document with the maximum citation “Predicting green products consumption using the theory of planned behavior and reasoned action” is the article with the highest citation of 338. Further, the keywords co-occurrence analysis indicates that the maximum occurring keywords are “Green Consumption”, “Sustainability”, “Sustainable Development”, “Green Consumption Behavior”. This research adds to the current literature on the behavior of green consumption in the edge where information is floating in many ways. The current study will provide the first baseline data on this subject, which will be used for future comparisons and policymakers to develop green consumption plans.

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The smart grid represents the next significant evolution of the power infrastructure with many enhancements and challenges. This paper provides a qualitative review of the key consumer adoption challenges of the smart grid. This literature review takes disparate pieces of work and identifies strategic research focal areas. Through existing research and media documents, it identifies the primary consumer adoption challenges as privacy, Radio Frequency (RF) safety, and power rate increases. It also provides a review of each adoption challenge. The review is applied to the Canadian perspective drawing from smart grid experiences across North America. The review demonstrates that each of the challenge areas has a negative impact on the adoption and support of the smart grid.This paper recommends further in-depth research be conducted in the following areas: testing each of the consumer adoption challengesprivacy, RF Safety, and rate increasesseparately with quantitative measures; testing the willingness to accept a power infrastructure with the security and stability level of a bank; and testing the impact that proactively educating the public would have on the smart grid adoption.