Modelling value based banking and customers' banking choices in the era of Marketing 3.0: an empirical study with logistic ordinal regression approach

Srivastav, Garima; Mittal, Arun

doi:10.1504/gber.2021.116644

Cited by 6 publications

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“…The need to preserve the planet and the concerns of participants is a crucial factor (Mittal, 2013). In the era of Marketing 3.0, the CSR and socially responsible activities have taken place very rapidly in the banking, financial and all other sectors (Srivastav & Mittal, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Role of Corporate Social Responsibility in Employer Branding: An Empirical Study

2023

European Economic Letters

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In India, a large number of people are completely impoverished and the most malnourished children, even if the percentage of the population that lives in poverty has declined. On the one hand, India is a major actor in the new international order and has one of the greatest economies in the world. What emerges is a picture of unfair wealth distribution, which many believe is the primary cause of societal unrest. As more individuals become conscious of their demands, needs, and the differences between the affluent and the poor, so has the idea of social responsibility. Many businesses recognize the need for social responsibility, yet some only take action when forced to. The Indian government has also controlled several rules and processes to ensure equality so that any high-profit corporation may benefit society. Large corporations must also bear social burdens in order to fulfill their social obligations.

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Section: Literature Reviewmentioning

confidence: 99%

Role of Corporate Social Responsibility in Employer Branding: An Empirical Study

2023

European Economic Letters

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“…It also presents Amul butter girl with humorous visuals at different times on Twitter since the brand has a large fan following relative to other social media platforms to communicate with customers. Customers like organizations in all business sectors that adhere to sustainable business practices (Srivastav & Mittal, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Reasons for the Success Story of Amul: An Empirical Study of Customers' Opinions

Pallathadka

Devi

et al. 2022

Integr. J. Res. Arts Humanities

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Amul is derived from the Sanskrit word "Amulya," which means valuable or priceless. This paper examines how the dairy product company has reached the level of excellence as one of the leading corporate players. It all began 75 years ago when impoverished farmers with little cattle banded together to establish a rural dairy organization. The fundamental purpose has been emphasized with a quick summary of the practices responsible for the brand's extraordinary development and success (Carroll & Shabana, 2010). Implementation of solid marketing and ethical tactics will be the focus of this study about the management of this enormous endeavor to become Asia's biggest dairy products producer. The progressive work of Amul inspired India's "White Revolution" by improving the lives of rural people in order to increase output and meet the rising demand for healthy, nutritious food in society. This also focuses on the company's innovative advertising and the brief description of the high-quality standards mantras responsible for the company's phenomenal growth and success. The company was concerned with dairy farmers and product consumers as the nation battled to contain the covid virus-19 pandemic (Uddin et al., 2020). During the lockdown, most dairy product companies decided to reduce media spending, but Amul continued to promote its brand by educating the public about the importance of covid-19 guidelines. Amul chose to alter its marketing techniques by forming its cooperative organization, which became a turning point in the dairy growth program for the nation. Amul's establishment of eco-friendly operations to meet growing demand and achieve more success is contingent on the company's motivated and devoted employees in producing safe foods and goods. The dairy company's growth concerning other dairy products occurred despite its exposure to several difficulties and formidable market competition. The tenacity and labor of poor farmers and livestock owners enabled them to become entrepreneurs and sustain their way of life (Ferroni & Zhou, 2012). The endeavor demonstrated that Amul is invaluable in every way, and we must protect it. Therefore, it is not self-serving since it always assures that the profits gained are dispersed equitably for the benefit of farmers and socioeconomic advancement. A standard questionnaire with a five-point interval scale was used to gather data from 119 respondents.

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“…The firm is coordinated and managed to realize its aims and aspirations to grow the business and benefit its partners over the long term. Customers like organizations in all business sectors that adhere to sustainable business practices (Srivastav & Mittal, 2021).…”

Section: Corporate Social Responsibility In a Businessmentioning

confidence: 99%

Impact of CSR Practices on Firms' Goodwill: An Empirical Investigation

Pallathadka

2022

Integr. J. Res. Arts Humanities

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Corporate Governance is the administration of a corporation following legal, ethical, financial, and cultural considerations in the most optimal manner. The organization's middle-of-the-road respect for consumers, employees, partners, and the environment. This review evaluates the significance of communicating the CSR initiatives of institutions to companions. The study reveals that corporations must articulate their CSR initiatives with precision and resolve to gain their partners' generosity. A portion of the channels for delivering CSR campaigns includes credible announcements, internal web interfaces, bulletins, messages, TV advertisements, print ads, board notices, and Internet correspondences, which provide opportunities to attract and share information with vast audiences. As a result, the study demonstrates that each organization must communicate its corporate social responsibility initiatives to its partners via several communication channels, as this is one way of eliciting the generosity of its partners. The current research is descriptive and contacted 160 respondents. For data analysis, the Mean and t-test were used.

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Modelling value based banking and customers' banking choices in the era of Marketing 3.0: an empirical study with logistic ordinal regression approach

Cited by 6 publications

References 0 publications

Role of Corporate Social Responsibility in Employer Branding: An Empirical Study

Role of Corporate Social Responsibility in Employer Branding: An Empirical Study

Reasons for the Success Story of Amul: An Empirical Study of Customers' Opinions

Impact of CSR Practices on Firms' Goodwill: An Empirical Investigation

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