“…The last factor is crucial, as it involves both professional and personal life of a journalist, thereby directly influencing his self-identification, since at present the journalist is not only to have a live communication, but also a virtual one, carefully creating a network image and communication strategies. Therefore, a virtual personality is shaped, whose cognitive vector of behavior is aimed at complete immersion in media reality and dependence on the media (Gashkova, Berezovskaya, & Shipunova, 2018).…”