Moderating effect of optimum stimulation level on the relationship between satisfaction and revisit intention: the case of Turkish cultural tourists

Evren, Savaş; Evren, Emine Şimşek; Çakıcı, Ayşehan

doi:10.1108/ijcthr-03-2019-0052

Cited by 12 publications

(11 citation statements)

References 54 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Visitor satisfaction is an essential measure of the success of a destination because it determines the likelihood of a visitor returning and re-purchase (Lee and Chang, 2012). Evren et al (2020) concluded that as the satisfaction of cultural tourists increased, they showed short-and long-term revisit intentions, despite their high novelty-seeking behaviour. Souza et al (2020) and Sthapit et al (2022) also stated that visitor satisfaction is strongly suggested to drive loyalty and place attachments A loyal visitor is more likely to re-purchase the service and maintain a positive attitude towards the destination (Ismail et al, 2016).…”

Section: H7 Perceive Value Has a Positive Effect On Satisfactionmentioning

confidence: 99%

Experiential marketing in the budget hotel: do Gen Y and Gen Z change the game?

Adiwijaya,

Nurmala

2023

CBTH

View full text Add to dashboard Cite

Purpose This study aims to investigate if experiences can create satisfaction, loyalty and place attachment in the context of the budget hotel industry given growing proportion of Gen Y and Gen Z of budget travellers. Design/methodology/approach This study uses structural equation modelling-partial least squares approach to validate the path model. A total of 168 samples in Indonesia were collected using online consumer survey. Findings The findings show positive and significant effects of experience on memories, perceived value, satisfaction, loyalty and place attachment among budget hotel travellers. Research limitations/implications Some studies have investigated the importance of experiences in budget hotels marketing. This study contributes to this discussion by presenting that multiple dimensions of experience (sensing, feeling, thinking, acting and connecting) are significant drivers of satisfaction, loyalty and place attachment among Gen Y and Gen Z majority budget travellers. Practical implications From the findings, the authors suggest budget hotels to provide physical service environment that can enhance the visitor experience while visiting the hotel related to services relating (e.g. cozy room), acting (e.g. instagrammable spots), thinking (e.g. game centre) and sensing experience (e.g. music that soothes the soul) and social interaction (guest-to-staff interaction) that can enhance feeling service (e.g. welcoming staff). Originality/value Given the growing proportion of Gen Y and Gen Z among budget travellers and growing occupation of budget hotels, it become more essential to understand how customers perceive the services of budget hotels. This study shows that today customers perceive not only cost but also experiences as important factors that determine their satisfaction, loyalty and attachment towards budget hotels.

show abstract

Section: H7 Perceive Value Has a Positive Effect On Satisfactionmentioning

confidence: 99%

Experiential marketing in the budget hotel: do Gen Y and Gen Z change the game?

Adiwijaya,

Nurmala

2023

CBTH

View full text Add to dashboard Cite

show abstract

“…Bello & Etzel, 1985), or optimum-stimulation theory (e.g. Evren et al, 2020). However, few studies have empirically tested personality traits related to novelty-seeking tendencies.…”

Section: Aims and Contribution Of The Studymentioning

confidence: 99%

“…Sthapit, 2018). Novelty has been investigated in different contexts, situations, and objects, including sport tourism (Petrick, 2002), cultural tourism (Evren, S ¸ims ¸ek Evren, & Çakıcı, 2020), event tourism (Yoo, Lee, & Lee, 2015), cruise tourism (Chua, Lee, Goh, & Han, 2015) and simply destinations, people, and environment (Lee & Crompton, 1992). This illustrates that the concept of novelty has diverse interpretations and is imperative when investigating tourist behaviour and decision-making.…”

Section: Introductionmentioning

confidence: 99%

Progress on novelty in tourism: An integration of personality, attitudinal and emotional theoretical foundations

Blomstervik

Olsen

2022

Tourism Management

View full text Add to dashboard Cite

“…Several researchers have used this TRA to understand purchase and repurchase intentions (Evren et al , 2020). If we transfer this theory to the tourism country image concept, several perspectives will enable us to understand how it works: business studies, social psychology, political science and communication science (Buhmann and Ingenhoff, 2015).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Country image effects after the Brexit crisis. A cross-cultural comparison

Jericó

Rodríguez-Santos²,

Vila‐López³

et al. 2022

CBTH

View full text Add to dashboard Cite

Purpose In the context of Brexit, this study aims to analyse whether the worsening of the UK’s image might have triggered: worse feelings towards the tourism workers and a decrease in the final intention to travel to the UK. This paper compares responses from high and low-context tourists to identify at which target the reactions are more intense. Design/methodology/approach Hypotheses were formulated in a general model based on the theory of reasoned action applied to Country Image in the tourism sector, comparing the model in high (150 responses) versus low-context (406 responses) scenarios. Structural equation modelling methodology was used. Findings The intention to travel to the UK worsens when two out of the three dimensions of country image worsen (aesthetical and functional) and also when feelings towards workers in this country worsen. Related to cross-cultural differences, the main effect on feelings towards workers comes from the normative dimension of the UK’s image, together with the aesthetic perception. Moreover, travellers’ intentions are influenced by functional and aesthetic perceptions of the country as well as feelings towards workers. High-context cultures showed a significantly stronger effect of the aesthetic dimension of the country on feelings towards workers. Originality/value This paper tries to advance the understanding of how feelings towards employees in the UK can determine future visits to this destination. In addition, some cultural differences may explain why low-context cultures are more affected by the worsening of the UK’s image after Brexit.

show abstract

Moderating effect of optimum stimulation level on the relationship between satisfaction and revisit intention: the case of Turkish cultural tourists

Cited by 12 publications

References 54 publications

Experiential marketing in the budget hotel: do Gen Y and Gen Z change the game?

Experiential marketing in the budget hotel: do Gen Y and Gen Z change the game?

Progress on novelty in tourism: An integration of personality, attitudinal and emotional theoretical foundations

Country image effects after the Brexit crisis. A cross-cultural comparison

Contact Info

Product

Resources

About