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Pasifik'te (yüzde 18) olmak üzere, dünyada toplam 2.132 kayak merkezi ve 125 milyon civarında kayak turisti bulunmaktadır. Son 10 yıldır turist sayısı artışının durağanlaştığının belirtildiği raporda, Avrupa ve Amerika'daki çoğu destinasyonun gerileme dönemine girdiği; buna karşın, aralarında Türkiye'nin de bulunduğu yeni destinasyonların yükselme eğilimi içinde oldukları ifade edilmektedir.

Purpose The purpose of this study is to determine the optimum stimulation levels (OSLs) of cultural tourists within the context of their novelty seeking tendencies and to determine whether their OSLs have a moderating effect on the relationship between their satisfaction and revisit intentions. Design/methodology/approach To collect data, an online survey was conducted for Turkish cultural tourists (n = 563) in May 2018, and the data were analysed with PROCESS by Hayes. Findings The study’s findings demonstrated that Turkish cultural tourists were high-level novelty seekers and that novelty seeking has a moderating effect on the relationship between their satisfaction and short-term revisit intentions. Originality/value This study contributes to the literature by revealing the moderator effect of novelty seeking tendency on the relationship between satisfaction and revisit intention within the scope of cultural tourism, which has not been examined before.