Moderating effect of perceived risk on the relationship between product safety and intention

Ismail, Sarina; Mokhtar, Sany Sanuri Mohd

doi:10.5267/j.msl.2014.12.016

Cited by 3 publications

(2 citation statements)

References 53 publications

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“…In studies related to the use of herbal medicine and product by Gupchup et al (2006) found that the intention to use herbal medicine is positively affected the actual usage. Whereas studies by Rezai et al (2013), Ismail and Mohd Mokhtar (2015) in Malaysia in relation to herbal product found that intention affects the actual purchase significantly.…”

Section: Intention and Actual Purchasementioning

confidence: 87%

The antecedents of herbal product actual purchase in Malaysia

Ismail¹,

Mokhtar²

2015

10.5267/j.msl

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This study is meant to examine the relationships of several antecedents of actual purchase of herbal product in Malaysia. Actual purchase is considered to have a vital link to a business success. The study identified eight antecedents of consumer actual purchase such as intention, attitude, social influence, product safety and culture belief. A total of 473 respondents (about 82%) completed and returned the questionnaire. A seven point Likert scale was used to measure responses. The data were analyzed using Partial Least Squares (PLS) path modeling. The path coefficient results supported the direct influence of intention, attitude, social influence and product safety on actual buying. Moreover, the findings reveal that attitude, social influence, product safety, and culture belief also influenced buying intention.Growing Science Ltd. All rights reserved. 5

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Section: Intention and Actual Purchasementioning

confidence: 87%

The antecedents of herbal product actual purchase in Malaysia

Ismail¹,

Mokhtar²

2015

10.5267/j.msl

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“…Hedonic tradition shows the way of obtaining happiness through some emotional ways, without thinking and considering that being happy and having fun are the most important things. This behavior leads people to make impulse buying when they are in the shopping places (Ismail & Mokhtar, 2015).…”

Section: Introductionmentioning

confidence: 99%

Why are you happy with impulse buying? Evidence from Indonesia

Handayani¹,

Anshori²,

Usman³

et al. 2018

10.5267/j.msl

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Happiness is an ideal condition needed by everyone. In the real life, happiness comes not only from the harmony in the home but also from the exciting environment or atmosphere outside the home, such as impulse buying. When someone makes impulse buying, she could feel the happiness because she gets something she wants. This means that when someone makes a purchase, she will experience happiness. This study aimed to examine the variables that affect impulse buying which may also affect the happiness. It is assumed that the experience and the pleasant shopping atmosphere affect the impulse buying and, as a result, the impulse buying affects happiness. The samples in this study were 150 women making purchases of fashion products at malls in Surabaya. The hypothesis testing was conducted by using Structural Equation Modelling. The test results indicated the hypothesis 1 stating that the experiential marketing influenced the impulse buying and hypothesis 2 stating that the shopping enjoyment affected the impulse buying were accepted. Further, hypothesis 3 were also accepted, stating that the impulse buying influenced happiness.

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