Modern Aspects of Managing the Institutional Environment of Higher Education

Abstract

Modernization of higher education as the next stage of its reform, taking place in changed social conditions when it is necessary to ensure the quality of education based on preserving its fundamentality and compliance with modern trends in the development of society and the national economy in the transition from University 1.0 through University 2.0 to University 3.0, reinforces the significance of university identity. The goal is determined by the actualization of the assessment of the current state of university management in the formation of effective models with due regard for the common sociocultural approach to the management process in the field of higher education of the Republic of Belarus and the Russian Federation and cognitive features of the development of educational systems in the post-Soviet space in the conditions of digitalization Economies 4.0. The material for the study was based onthe official documents of the Governments of the Republic of Belarus and the Russian Federation, as well astheoretical and empirical research methods of comparative analysis and interpretation of research literature on management issues in higher education were used.The identity of the university development in neighboring countries with further transformation to the University 3.0, which allows ensuring the competitiveness of the university from knowledge generation to its transfer, and the creation of cluster formations, has been noted. The main criteria of the institutional environment for university management have been formalized: the choice of management strategy, the massivizationof higher education, the bureaucratization of managerial decisions, budgeting restriction, academic mobility, formalization of rating indicators, interdisciplinarity, and commercialization of scientific results. The effectiveness of marketing communications is determined primarily by the choice of the subject structure from a rigid set of nuclear programs to an open curriculum, as well as the brandingof universities.The role of teaching staff in the management process has been highlighted.The research work presents a comprehensive study of the institutional approach in the educational environment of higher education and the structuring of problematic aspects in the management of modern educational institutions in the post-Soviet space: in the Republic of Belarus and the Russian Federation.Under existing conditions, the university management requires the preservation of value-oriented approach, considering the influence of the objective factors of the external and internal environment.

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