2020
DOI: 10.31891/2307-5740-2020-288-6-45
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Modern Directions of Ensuring the Competitiveness of Agricultural Products of Ukraine

Abstract: Competitiveness should be understood as the ability of an individual entity to function successfully in a competitive environment, having an absolute or relative advantage over the “main players” – key competitors in the market. It is determined that the competitiveness of products is associated with the appropriate level of its quality, which is better than analogues to meet the needs of consumers. Another component is the cost of products, the nature of which is more variable compared to quality, which expla… Show more

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