Modified Carroll’s pyramid of corporate social responsibility to enhance organizational performance of SMEs industry

Lu, Jintao; Ren, Lixia; Zhang, Chong; Rong, Dan; Ahmed, Rizwan Raheem; Štreimikis, Justas

doi:10.1016/j.jclepro.2020.122456

Cited by 128 publications

(132 citation statements)

References 105 publications

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“…Table 4 shows literature on environmental management and monitoring regulation studies. Environmental management efforts include interrelating green purchasing management, reverse logistics, product stewardship in the supply chain, and product and process innovations [68][69][70][71][72][73][74][75][76][77][78][79][80].…”

Section: Environmental Management and Monitoring Regulationsmentioning

confidence: 99%

Classifications of Sustainable Manufacturing Practices in ASEAN Region: A Systematic Review and Bibliometric Analysis of the Past Decade of Research

et al. 2020

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This paper aimed to map the existing sustainable manufacturing literature to explore and classify existing practices to highlight the potential prospect of and obstacles to achieving manufacturing sustainability in countries in the Association of Southeast Asian Nations (ASEAN). This paper systematically reviews the research on sustainable manufacturing in the ASEAN region from 2011 to 2020. We used the PRISMA framework for systematic literature, and 118 research articles specific to the ASEAN region were identified through a structured keyword search in Web of Science, SCOPUS, ProQuest, and other databases. After a careful screening process, only 115 records were found appropriate to be included for review in the current study. The results revealed three significant sets of manufacturing practices that are widely used for sustainable manufacturing. These are sustainable product development, sustainable manufacturing performance, and environmental assessment and monitoring. Furthermore, we conducted a bibliometric analysis of the literature to highlight ASEAN countries’ collaborative efforts to achieve sustainability in manufacturing. The findings indicate that most of the earlier work on sustainable manufacturing focused on environmental assessment practices rather than providing holistic industrial engineering solutions. We recommend that the efforts focus on hybrid processes to establish sustainable manufacturing procedures in ASEAN member countries. Holistic solutions through industrial processing integration need to be developed to provide broader industrial solutions to protect the environment and society from the adverse effects of the manufacturing process with economic efficiency.

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Section: Environmental Management and Monitoring Regulationsmentioning

confidence: 99%

Classifications of Sustainable Manufacturing Practices in ASEAN Region: A Systematic Review and Bibliometric Analysis of the Past Decade of Research

et al. 2020

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“…An organization should perform the functions that are related with profit and also be the good corporate citizen. Organizations should keep in mind that how their functions and polices will influence the employees, environment, community and society (Lu et al, 2020).…”

Section: Literature Review 21 Corporate Social Responsibilitymentioning

confidence: 99%

“…Various studies have been conducted on CSR (JoschaNollet, 2015; Alshbili et al, 2020).Prior studies examined the relationship between CSR and competitive advantage and stated that every organization can recognize specific social issues and organizations can have better solution of these issues by which they will gain CA (Lu et al, 2020). Aksak et al (2016)studied the relationship between CSR and corporate strategies in the stock exchange companies and reported that CSR plays an important in building the image of organizations and concluded that CSR related concerns should be given more importance.…”

Section: Corporate Social Responsibility and Competitive Advantagementioning

confidence: 99%

“…According to (Wójcik, 2016), companies can get a chance of competitive advantage with the help of CSR. (Lu et al, 2020) clarified that firms perform social responsibility activities because they perceive that it will help them in getting competitive advantage. Firms are the part of society; they are not separate from the society in which they exist and perform their operations.…”

Section: Corporate Social Responsibility and Competitive Advantagementioning

confidence: 99%

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Corporate Social Responsibility for Competitive Advantage in Project Management: Evidence from Multinational Fast-Food Companies in Pakistan

Sohail¹,

Iqbal²,

Asghar³

et al. 2020

JBSEE

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The aim of current articleis to examine the relationship between corporate social responsibility and competitive advantage in Project Management. This research used “Quantitative Methods” in which data was collected from five multinational fast-food companies of Pakistan by use of Likert Scale questionnaire. A sample of 80 persons was selected by using random sampling technique who are engaged in the selection and execution of corporate social responsibility activities. Data was statistically analyzed using the SPSS software version 20.Findings indicate that most of the multinational fast-food companies of Pakistan are engaged in corporate social responsibility practices. So, there is significant positive relationship between corporate social responsibility and competitive advantage.

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“…Powel (2011) has established the positive nexus between marketing and CSR, and concluded that the CSR activities have an immense impact on an organization's marketing endeavors and a direct positive effect on marketing and corporate image. Previous literature has demonstrated that the CSR strategies are revolving around the dimensions of Carroll's pyramid of CSR that addresses almost all the spheres of organizational CSR activities (Lu et al, 2020). The previous literature such as Ho et al (2017), Türkel et al (2016), and Moon et al (2015) ex-plored the effect of CSR on brand loyalty, positive perception through cause-related marketing, and overall marketing impact using a diverse range of methods.…”

Section: Introductionmentioning

confidence: 99%

The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models

Štreimikienė

Ahmed

2021

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Research background: This paper integrates the marketing and corporate social responsibility concepts by investigating how the previous studies de-bated CSR as a business strategy. This discussion extended from academics to business practices. Hence, this study investigated the concept of CSR as a business strategy in a multifactorial fashion in the marketing field. Purpose of the article: This study evaluates the modified model of CSR initiatives as business and marketing strategy and their impact on customers' buying behavior. For this purpose, we have taken dimensions of Carroll's pyramid of CSR as marketing strategies. We have also examined the influence of brand loyalty and cause-related marketing as mediating variables and technology as a moderator between dimensions of Carroll's pyramid and customers' buying behavior. Methods: We employed modified theoretical & conceptual model for evaluating the direct and indirect hypothesized relationship. We have collected 693 responses from the structured and adapted questionnaire. The survey was done among marketing and senior managers of the Asian pharmaceutical industry. We employed SEM-based multivariate modeling to examine the hypothesized relationship. Findings & value added: The finding of this research exhibited that dimensions of Carroll?s pyramid of CSR have a positive and significant impact on customers' buying behavior. The results further demonstrated that brand loyal-ty and cause-related marketing positively and significantly impact mediators between CSR dimensions and customers? buying behavior. Finally, the technology has a significant influence as a moderator between exogenous and endogenous factors. The undertaken study demonstrated important theoretical and practical implications. The modified conceptual framework has provided several new dimensions for future researchers to use and replicate in different economic sectors. On the other hand, practitioners of the pharmaceutical industry should incorporate Carroll's CSR pyramid as business strategies to gain the trust and respect of their customers.

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Modified Carroll’s pyramid of corporate social responsibility to enhance organizational performance of SMEs industry

Cited by 128 publications

References 105 publications

Classifications of Sustainable Manufacturing Practices in ASEAN Region: A Systematic Review and Bibliometric Analysis of the Past Decade of Research

Classifications of Sustainable Manufacturing Practices in ASEAN Region: A Systematic Review and Bibliometric Analysis of the Past Decade of Research

Corporate Social Responsibility for Competitive Advantage in Project Management: Evidence from Multinational Fast-Food Companies in Pakistan

The integration of corporate social responsibility and marketing concepts as a business strategy: evidence from SEM-based multivariate and Toda-Yamamoto causality models

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