Natural products used as plasticizer can inhibit its migration in rubber and improve the dispersion of inorganic power. Herein, styrene butadiene rubber (SBR) was plasticized by poly‐cardanol (PCA) originated from the Friedel–Crafts alkylation without solvent of cardanol which was extracted from abandoned cashew nut shell. Results show that the Mooney viscosity of SBR/PCA compounds decreases from 45.8 to 34.7 and Tg from −52°C to −56.3°C when PCA is added from 0 to 30 phr. Moreover, the elongation at break of SBR contained 30 phr PCA increases by 515% compared with SBR. PCA also shows amphiphilic, which is verified by the improved dispersion of SiO2 in SBR/PCA compounds. The swelling ratio of SBR/PCA/SiO2 vulcanized rubber decreases and the crosslinking density increases. Meanwhile, the elongation at break of SBR70‐40 vulcanized rubber is 17.3%, which is higher than that of SBR100‐40 vulcanized rubber. PCA, acted as plasticizer and compatibilizer, provides a simple and green way for the application of natural products in the rubber industry.